A great sales flyer can help you sell your own house.

. . . now the bad news. A sales flyer can’t make up for a bad home presentation or a poorly orchestrated Open House . . . or any number of things that you should address before a potential buyer sets foot in your premises. In fact, even a great flyer can’t remove negative impressions that a prospect receives when visiting a poorly prepared property. So make sure that you prepare your home for showing first.

The good news is that a great flyer / brochure reinforces your message and highlights the features and benefits that you want the buyer to remember. Moreover, the care you give to preparing your flyer will reflect positively upon you as a homeowner and your home.

Here are some thoughts and suggestions on developing a great home selling flyer:

• Organize your flyer to complement your home showing presentation. The flyer/brochure is what the prospect takes away from a home visit. He won’t forget important features and benefits of your property if you list them on the flyer.
• Make sure your message is consistent. If you have an Internet ad or a classified or even a MLS, make sure that all say the same things. . . that they convey and reinforce the same messages;
• Color conveys a warmer message than black & white so do your flyer/handouts in color.
• Add an uncluttered picture of your house – from the best angle. Remember that close-ups tend to focus attention so use a close-up of your home’s best feature. Don’t include a picture of your real estate agent.
• Paper quality is very important. Cheap paper degrades your presentation and tends to get thrown away.
• Hang your brochure box on the for sale sign on your front lawn and keep it filled.
• Replace flyers if they become wet from rain or snow

When you sit down to write the text of your home selling flyer, use the Internet for ideas. Always follow a feature with a benefit:

• The neighborhood should link to safety, new friends for children, family, quiet
• Convenience – walk to school, closeness of shopping
• Condition of home – well maintained so you don’t have additional worries or expenses
• Home Warranty – no unexpected additional expenses
• School System . . . remember that this is always a concern and there is always something positive that can be said
• Link other Special Home features with their benefits

Don’t forget to feature the price of your property prominently

Last – but not least - remember to include your street address and all contact information with a cordial message to the prospect.

“Please feel free to contact us for more information.”
Contact Name
Phone numbers
Email address

The time and effort that you take to organize and print a great home selling flyer will reward you with more prospects, higher home selling prices and quicker sales.