Video: How To Market Your Home

Marketing Your Home
Written by ForSaleByOwner Staff   

By the end of this video, you will have all of the information you need to successfully market your home without the help of a real estate agent. "How To Market Your Home" is the 3rd video in the "Your For Sale By Owner" coach video series.

Polish Your Listing Sheet

The listing sheet summarizes all the key information about your home.

Typically, the listing sheet includes:
Address, including municipality, county and school district

  • Price
  • When the house was built
  • Number of rooms, bedrooms and bathrooms
  • Dimensions of each room
  • Best features of each room
  • Recent upgrades and improvements
  • Other appealing features, such as location
  • Photos

Here’s how to make your listing sheet shine:

  • Emphasize the best and most appealing features of the house first and prominently
  • Include photos of all key rooms
  • Make sure the photos are well lit and that the rooms appear spacious and uncluttered
  • Make sure that the best features of each room are actually visible in the photos
  • When in doubt, hire a professional photographer
  • Consider a virtual tour that helps online visitors feel that they are actually at your house

Leverage Online Media

Make the most of online listings, at,, the multiple listing service, Craigslist, Facebook Marketplace, and other popular websites that include real estate listings.

  • 93% of today’s househunters start their search online
  • Overexposure is not a problem. You want your house listing to show up every place that a buyer might look.
  • Spread the news about your listing via social media, including LinkedIn , Twitter and YouTube.

Sign Language

You’d be surprised at how many people buy houses they discover while taking a drive or a walk. The yard sign is essential for capturing the interest of casual passers-by.

  • Make sure the yard sign includes at least two ways of getting more information: your phone number, email address or listing number at
  • Attach a weatherproof dispenser to the sign and keep it filled with clean listing sheets
  • Make the most of sign add-ons to advertise special features or events, such as a family room or upcoming open house

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