Marketing Your Home
Written by Alison Dalton
A great sales flyer can help you sell your house yourself.
. . . now for the bad news. A sales flyer can’t make up for a bad home presentation or a poorly orchestrated Open House . . . or any number of things that you should address before a potential buyer sets foot in your premises. In fact, even a great flyer can’t remove negative impressions that a prospect receives when visiting a poorly prepared property. So make sure that you prepare your home for showing first.
A terrific listing flyer lets the buyer carry their good impression of your home back to their home. Here's how to accomplish that.
- Organize your flyer to complement your home showing presentation. The flyer/brochure is what the prospect takes away from a home visit. He won’t forget important features and benefits of your property if you list them on the flyer.
- Make sure your message is consistent. Use the same terminology and details in all your ads -- online listings, the flyer and local publications.
- Color conveys a warmer message than black & white so do your flyer in color.
- Add an uncluttered picture of your house – from its best angle. Remember that close-ups tend to focus attention so use a close-up of your home’s best feature. Make sure no family members or pets are in the photos.
- Paper quality is very important. Cheap paper undermines your presentation and tends to get thrown away.
- Hang your brochure box on the for sale sign on your front lawn and keep it filled.
- Replace flyers if they become wet from rain or snow.
When you sit down to write the text of your home selling flyer, always follow a feature with a benefit. This answers the buyers' unspoken "What's in it for me?" about each feature:
- The neighborhood should link to safety, new friends for children, family, quiet
- Convenience – walk to school, closeness of shopping
- Condition of home – well maintained so you don’t have additional worries or expenses
- Home Warranty – no unexpected additional expenses
- School System . . . reinforce the positive elements of the system's reputation: "award-winning" or "friendly"
- Link other Special Home features with their benefits
Don’t forget to feature the price of your property prominently.
Last – but not least - remember to include your street address and all contact information with a cordial message to the prospect.
“Please feel free to contact us for more information.”