Selling Your Home

Progressive ‘By Owner” Sales Tools Reflect Innovation in Real Estate Business Models E-mail
The Basics
Written by Joanne Cleaver   

“A la carte” real estate services have blurred once-clear lines between ‘by owner’ and full-service agent-supported sales.

What does it really mean to sell  a house ‘by owner?’

How ‘by owner’ sellers define themselves is not how the National Association of Realtors defines them – and therein lies a major discrepancy in the NAR’s statistical analysis. 

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Who's Buying Homes in 2012? Boomers and Busters E-mail
Marketing Your Home
Written by John Handley Special to the Tribune   

Can housing upsize and downsize at the same time? Absolutely. Despite the sluggish real estate market, two age groups continue to be active: Younger buyers are bent on upsizing, while older empty-nesters are keen on downsizing. Here's who's buying now...and why.

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Small Sells In Thrift-Minded Market E-mail
Marketing Your Home
Written by Erik J. Martin Special to the Chicago Tribune   

If Scott and Kim Fogel had a theme song, it would be "You Can't Always Get What You Want." Because, as the chorus reminds us, if you try sometimes, you just might find, you get what you need, especially when it comes to a new home.

The Fogels weren't looking to make a showy statement in the move-up house they would eventually purchase. Instead of opting for formal, fancy and full size, they put their wish lists aside and chose a new home in Lake in the Hills that fulfilled their No. 1 priority: having separate bedrooms for their 10- and 6-year-old daughters."With our second home, we could've gone bigger, but we weren't totally comfortable with that," said Scott

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Video: How To Stage Your Home E-mail
Staging Your Home
Written by ForSaleByOwner staff   

"Your For Sale By Owner Coach" video series presents "How To Stage A Home". You only get one chance at a first impression, so make sure your home looks appealing to all potential buyers by properly staging it. Watch this video for key staging tips and hints, as well as the common staging mistakes to avoid.

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5 Steps to Get Ahead of the 2012 Housing Market E-mail
Getting Started
Written by ForSaleByOwner.com staff   

More of the same: that’s the gist of economists’ predictions for the 2012 housing market. But if you’re thinking of buying or selling, these five tips will propel you a step ahead so you are positioned for homeownership success.

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