FORSALEBYOWNER.COM PRICING GUIDE HELPS SELLERS SET APPEALING ASKING PRICES AND EQUIPS BUYERS TO MAKE OFFERS THAT STICK

Posted by Stephanie Hammell

FORSALEBYOWNER.COM LAUNCHES INTERACTIVE PRICING GUIDE PROVIDING ACCURATE, CURRENT HOME VALUE ESTIMATES

CHICAGO, IL- April 4, 2011: It’s the one thing every homeowner and househunter wants to know: How much is this house worth…and why? The new ForSaleByOwner.com Interactive Pricing Guide solves the mystery.
“Correct pricing is one of the top concerns of customers who call the ForSaleByOwner.com call center,” said Stephanie Hammell, director of public relations for Tribune Digital Classified Marketplaces. “With the ForSaleByOwner.com Interactive Pricing Guide, they have a ready reference for understanding current home values for all stages of homeownership.”

Whether you’re selling, buying, or staying put, the Pricing Guide walks you through the process of figuring out what the house is probably worth from both a Seller’s and a Buyer’s perspective.

• Sellers can use the guide to set an asking price that will invite solid offers.
• Buyers can use the guide to make offers that will stick – with the seller and with lenders.
• Owners can use the guide to better understand the dynamics of today’s real estate market, so they can make smart decisions about improving and refinancing.

“Smart pricing isn’t a trade secret at ForSaleByOwner.com,” says Joanne Cleaver, senior content producer and author of the guide. “The right price is a moving target. The ForSaleByOwner.com Interactive Pricing Guide enables consumers to hit the bulls’ eye so they can maximize their equity and achieve their financial goals.”

Available to the public at http://www.forsalebyowner.com/pricingGuide    the ForSaleByOwner.com Pricing Guide includes worksheets for figuring pricing and net equity and illustrates how pricing dynamics shift over the course of a home sale transaction.

About ForSaleByOwner.com

ForSaleByOwner.com is the nation’s largest and most robust “by owner” real estate website. In 2010 alone, ForSaleByOwner.com facilitated sales of $1.8 billion worth of residential real estate, enabling homeowners to keep at least $72 million* in home equity for themselves.

Since 1999, ForSaleByOwner.com has saved home sellers more than one billion dollars by coaching and equipping them with information, tools and services that enable them to buy and sell houses directly.
By selling directly, homeowners can recoup more of their home equity by controlling transaction fees. The company offers a wide range of listing packages at varying prices that provide advertising, information, tools and resources to empower people to sell their homes themselves.
A homeowner selling a $300,000 home through a full service real estate agent would lose $18,000 in equity, based on the traditional 6% commission.

ForSaleByOwner.com was acquired in 2006 by Tribune Digital, a division of Tribune Companies, and is based in Chicago.

*Based on some home sellers paying a 2% commission to the agent representing the buyers of their homes. The traditional real estate commission is 6%.

Media Contacts:
Zeno Group
Leah Rosenfeld
Leah.Rosenfeld@zenogroup.com
O: 312-396-9766

ForSaleByOwner.com
Mercedes Carlton
mecarlton@tribune.com
O: 312-527-8526