‘REAL ESTATE. REINVENTED.’ AD CAMPAIGN PUTS TRADITIONAL REAL ESTATE INDUSTRY ON NOTICE
FORSALEBYOWNER.COM EMPOWERS HOMEOWNERS TO KEEP THEIR EQUITY ANDTAKE CHARGE OF THEIR REAL ESTATE TRANSACTIONS.
CHICAGO, IL- April 25, 2011- It’s my equity and I’ll take it with me!
That’s the rallying cry of homeowners across America as they turn to selling their homes ‘by owner’ to retain their hard-earned home equity.
That’s also the theme of the national advertising campaign launched today by ForSaleByOwner.com, the largest and most powerful ‘by owner’ listing and full-service real estate website.
ForSaleByOwner.com’s “Real Estate. Reinvented.” campaign echoes the opinions of American homeowners:
“I paid the mortgage. I paid the insurance. I paid the taxes.
I should keep the equity!”
Selling ‘by owner’ lets homeowners keep equity otherwise siphoned off by realty agent commissions, which traditionally account for 6% of the home sale price.
“Home values have been eroding, and that means that Americans can’t afford to lose another 6% of their equity to commissions,”said Eddie Tyner, Vice President of Tribune Classified Marketplaces. “Home sellers need a real estate company that is truly on their side and that is ForSaleByOwner.com. In many cases, selling ‘by owner’ is the difference between taking your equity with you or bringing money to the closing just to pay an agent. ForSaleByOwner.com empowers consumers with the same online tools used by agents.”
With television spots concentrated in metro Chicago; interactive display ads across 25 key markets; and an email distribution to 700,000 consumers through Tribune Direct, the campaign will reach homeowners during the year’s busiest real estate season.
“Real Estate. Reinvented.” TV Commercials are featured at the ForSaleByOwner.com YouTube Channel. http://www.youtube.com/forsalebyowner
ForSaleByOwner.com is the nation’s largest and most robust “by owner” real estate website. In 2010 alone, ForSaleByOwner.com facilitated sales of $1.8 billion worth of residential real estate, enabling homeowners to keep at least $72 million* in home equity for themselves.
Since 1999, ForSaleByOwner.com has saved home sellers more than one billion dollars by coaching and equipping them with information, tools and services that enable them to buy and sell houses directly.
By selling directly, homeowners can recoup more of their home equity by controlling transaction fees. The company offers a wide range of listing packages at varying prices that provide advertising, information, tools and resources to empower people to sell their homes themselves. A homeowner selling a $300,000 home through a full service real estate agent would lose $18,000 in equity, based on the traditional 6% commission.
ForSaleByOwner.com was acquired in 2006 by Tribune Digital, a division of Tribune Companies, and is based in Chicago.
*Based on some home sellers paying a 2% commission to the agent representing the buyers of their homes. The traditional real estate commission is 6%.