ForSaleByOwner Launches Buyer-Side Mobile App

Posted by Mobile Commerce Daily

House Hunting Made Easy

By Giselle Tsirulnik

ForSaleByOwner.com is arming house hunters with a mobile application that provides all of the relevant listing information on the properties nearest to them.

Consumers can search based on their GPS coordinates, or by city and state. In return, the ForSaleByOwner.com mobile app shows all the nearby ForSaleByOwner.com listings.

“Over the past couple of years and especially the last three to six months we have seen a huge increase in the number of consumers accessing our desktop site via their mobile devices,” said Deb Westfall, product manager at ForSaleByOwner.com [2], Chicago.

“With that we thought it would be a great idea to launch this buyer-focused application to cater to these on-the-go house hunters,” she said.

The application’s listings are color-coded to highlight open houses, new listings, houses with price reductions and houses already under contract.

The ForSaleByOwner.com mobile app makes it easy to manage the process of scheduling and seeing properties.

Users can get driving directions to the properties via Google maps.

Additionally, they can keep a short list of favorites and get updates when the price changes.

A social feature lets users get feedback from friends via Facebook, Twitter and email.

“One of the main differentiators of our app is that it is for buyers and not sellers,” Ms. Westfall said. “Consumers can be driving past a house and pull the listing up on their device.”

http://www.mobilecommercedaily.com/2011/03/24/forsalebyowner-launches-buyer-side-mobile-app