The millennial generation is already defining the future of real estate. They’ve surpassed Baby Boomers to represent the largest share of homebuyers of any generation at 32 percent, and 21 percent of millennials plan on buying a home in the next 12 to 18 months. Within the next five years, these buyers will begin to overtake previous generations of home sellers, and their habits will dominate the market.
Greater access to digital tools, more resources, and information are contributing to consumers’ increased confidence in their abilities to market and sell a home online – and they are doing so faster than agent-assisted sales. For this reason we have compiled the ForSaleByOwner Trend Watch: The Pulse on Changing Consumer Behavior in Real Estate.
What can sellers do to appeal to Millennial home buyers? Karen Lawson of LendingTree looks at what members of Generation Y want from their new home and why sellers should market to those desires. Millennials (loosely-defined as those individuals born between 1981 and 1996, also known as Generation Y) face obstacles to home ownership that […]
A recent ForSaleByOwner.com survey can help you read buyers’ minds and get a signature on that contract a lot faster. Buyers aren’t as finicky as you might think. Yes, some prefer a colonial that evokes a refined horse-country sensibility, while others see themselves in a mid-century modern ranch with rakish lines that speak to a […]