5 Tips for Building Good Relationships with Local Agents


Just because you’re selling a home FSBO doesn’t mean you don’t have worry about your relationship with local real estate agents. They are very involved in the community and could be in position to bring a lot of buyer traffic your way. Our advice? Treat local agents with respect and you’ll reduce the chances that [...]

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15 Things to Check Off Your Showing a Home For Sale To Do List


Before Your Showing Stage, declutter and fix. Clean, clean, clean. Create a showing schedule that offers flexibility to buyers and works for you. Prepare answers to buyers’ questions about your house, neighborhood, school district and other pertinent facts. Make sure your home looks great from the outside. Curb appeal is important. Create a safety and [...]

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Broaden Your Buyer Audience with Social Media


If you are selling your home by owner, you are the primary marketer of your home. One of the best ways to broaden your appeal these days is communicating through social media. Facebook is a great place to start. You probably already have a Facebook account, and it’s a place to instantly recruit your friends [...]

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Create a Great For Sale Listing To-Do List


A listing sheet will typically summarize all the key information about your home. Be sure to include: Address, including municipality, county and school district Price When the house was built Number of rooms, bedrooms and bathrooms Dimensions of each room Best features of each room Recent upgrades and improvements Other appealing features, such as location [...]

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Tell It to Sell It—How to Write a Great Listing Ad


No one can tell the story of your home like you can. No one knows its selling points like you do. So when you sit down to write your listing ad, be passionate about what makes your home stand out, what makes it a great place to live. Start by capturing the basics. Every home [...]

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What Every Seller Needs to Know About Holding an Open House


Hosting an open house can be a time saver. It’s a great way to expose your home to a number of potential buyers simultaneously at a time that works for you. We recommend that you plan at least one open house every 30 days during your selling process. Open houses are naturally harder to control [...]

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Advertise and Show Your Home in any Season


There are many factors to consider when deciding to sell your home by owner, and the truth is, sometimes time of year just isn’t one of them. The holidays might not seem like the best time of year to sell your home, but your perfect buyer may be out there looking during the holiday season [...]

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Safety First Is the Golden Rule


You’d like to welcome all potential buyers to your home with open arms, but the truth is they are strangers. Real estate agents are taught to be alert to potential criminal activity at all times. The threats are real and should not be taken lightly. These safety tips will improve the security of your home [...]

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Must Do (and Do Nots) of Showing Your Home


Your home is on the market. You’ve created a solid marketing plan, spread the word via the Internet, organized a showing schedule and now buyers will be coming to see for themselves. How you conduct your showings and open houses can have a major impact on how quickly you sell your home as well as [...]

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Photos Every House Hunter Wants to See


As you build a marketing plan that will put your home front and center in buyers’ eyes, there’s no substitute for taking great photos of your home, inside and out. If your price, location and features meet their criteria, displaying your home in its best light will go a long way toward making a buyer [...]

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How MLS Listings Help Sell Homes


Here’s a statistic you should know: More than 80 percent of homes sold are listed on their local Multiple Listing Service (MLS). What does listing on the MLS bring you? More exposure. And not just a little more exposure. A lot more exposure. Many buyers use real estate agents, and these agents use the MLS [...]

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Control Your Showing Schedule


Since you’ve written a great description of your home and created a solid marketing plan, potential buyers will soon be lining up to view your home. Selling without an agent means that the work an agent would traditionally do showing your home now falls on your shoulders. To help keep the scheduling process from taking [...]

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The Best Ways to Reach Home Buyers Online


Listing your home online is not just a good idea these days, it’s a no-brainer for any serious home seller. More than 90 percent of home buyers use the Internet as part of their home search process, and more than half of home buyers start their search for a new home online. It’s your call. [...]

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6 Steps to Marketing Your Home


It’s a simple concept: The more people who are interested in your home the greater the likelihood your home will sell quickly and for a fair price. Just like any business, marketing your home is all about creating an interested audience from which your ideal buyer emerges. In the past, anyone opting to sell without [...]

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Stage Then Shoot (Photos)


Before you take interior photos and prepare your home for showings, declutter your home, then take a good look at your furniture with a critical eye and stage your home for your photo shoot. Your furniture may work great for your family, but too much furniture creates a crowded look and can make a room seem smaller than it really is. Remove and store excess pieces and/or re-arrange to create a “clean” look that will show buyers the full potential of each room. Then, go room to room and plan your photo shoot based on angles that provide compelling perspectives.

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Market a Home for Sale by Owner Like a Professional


Marketing your home by owner? You’ve come to the right place. ForSaleByOwner.com has been the trusted source for intrepid home sellers since 1999, and now we’ve made your experience even better.

We’ve revolutionized the marketing process by providing the exposure, tools and information you need to create a marketing plan that will sell your home. Our Marketing Toolkit, Showing Scheduler and Buyer Feedback tools will quickly get you on track to bringing buyers to your door.

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A Great Sales Flyer


Whether you call it a property flyer or a listing brochure, the truth is a sales flyer can help you sell your house even when you’re not around. A terrific listing flyer allows buyers to carry their good impression of your home back to their home. Here’s how to create a great sales flyer to [...]

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Questions Buyers Ask


Selling your home by owner requires preparation. You have to be prepared to show your home, prepared to negotiate an offer and prepared to answer potential buyers’ questions. Many times, house hunters’ questions will be focused on three main areas: asking price, condition of the property and location of the property. Read on to ensure [...]

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Open House Timeline and Tips


An open house invites the househunting public to tour your house. This can be a time and cost-effective way to introduce your house to many potential buyers. Here’s how to get the most from your open house. 1. Decide on the Date and Time Weekends are best, preferably Sunday afternoons. This is when house hunters [...]

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How to Hold a Successful Open House


When real estate agents hold open houses, they are trawling for new clients. Your house is just the stage for their self-promotion. When you hold an open house, buyers know that you’re about selling this house, now. Here’s how to get the most marketing value from your open house. Make Sure Your House Is Ready: Just [...]

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Tips on How Sellers Can Compete Against Distressed Properties


With distressed sales accounting for half of all home sales, many home sellers are finding that traditional sales are competing with cut-rate foreclosures — as close as next door. Here are some tips for navigating this difficult market. Skip the Agent: Housing has lost more than $6 trillion in value since 2006. Your own equity [...]

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Money Made in the Shade


Summer is about to reach its zenith. While you’ve been out firing up the grill, perhaps you’ve been admiring your private oasis. Or maybe not so much. No matter what state your landscape is in, summer offers an opportune time to cast a critical eye out front, in back and along the side yards to [...]

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Devil is in the Details of Online Listing Photos


It was difficult to pick out the worst no-no in a recent set of photos posted with a Chicago condo listing. Was it the haphazard collection of magnets on the refrigerator, or the clutter that effectively cut in half the amount of kitchen counter space? Was it the opened toilet lid? The toothbrush lying sideways [...]

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Pix That Get Clicks: Inviting Photos Make All the Difference


A picture may be worth a mere 1,000 words in other circles, but in real estate, it enters the realm of deal or no deal. With an estimated 90% of home buyers starting their search on the Internet, photos are to home sales today what curb appeal used to be: the place where first impressions [...]

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Heat Up The Interest In Your House


Has the hot summer weather cooled off the interest in your home?  There are many easy things that you can do to garner attention and excitement for your property year- round.   Read on for some must-dos when it comes to showing and marketing your home, as well as some creative tactics for generating sizzle. Showing [...]

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The Importance of Yard Signs


Yard signs are one the most important marketing tools for a home seller and are used on nearly 80% of all homes on the market. They attract attention to your home from your entire neighborhood. Many people who are looking for a new home will decide upon the neighborhood in which they’d like to live [...]

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Church Conversion Heavenly for Live-Work


You could say that God’s work continued in the classic brick church on Church St., Edwardsburg, MI, even after the congregation moved out. Kerry Jones designs and hand-crafts specialized wheelchairs in the basement – in what was once the fellowship hall. Cathy Bazata takes on the toughest occupational therapy clients, often working with them in [...]

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Green Message Must Be Spelled Out


A newly formed company thinks the beacon that will attract homebuyers to its patch of dirt in New Lenox isn’t a clubhouse or walking paths, the extras that once drew attention to new subdivisions, but 30-foot-tall vertical-axis wind turbines. Prairie Ridge Estates, as envisioned by local developers Jim and Phil Regan, could just possibly become [...]

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How to Market a Live-Work Property


Live-work properties are tricky to market. Here are some tactics for finding the angles that will put your live-work space in its best light. >Be prepared to coach your buyer through the financing process. Your buyer might be assuming that the only options are traditional home mortgages. But a live-work property opens up a host [...]

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Michigan Vacation Condo Packs Surprises


Think Michigan’s sunset coast and the images that spring to mind are dunes, fishing and boats. The small towns that necklace the state’s western shore are havens for Victorian cottages and beachy bungalows… with woodsy cabins on their outskirts. It would seem that condominiums wouldn’t find a home in this mileau, but a development in [...]

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Step 2: Market the Home


Over 90% of all buyers use the Internet to search for a home, so online marketing is key to selling yours. Complement your online listing with traditional tactics like yard signs, open houses and social marketing — take advantage of both online and old-fashioned methods, like word of mouth. Create a listing with ForSaleByOwner.com. With [...]

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For-Sale Sign First Aid


QUICK FIXES CAN MAKE YOUR KITCHEN AND BATH MORE BUYER-FRIENDLY The house for sale in Farmington had much work done before it was listed for sale. The exterior was painted a slate gray with white trim and a bright red door. The hardwood floors were sanded and refinished. The lawn was reseeded, and mulch was [...]

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Don’t Scare Off Potential Buyers!


As Halloween approaches and we are surrounded by ghouls, ghosts and goblins, it seems like an appropriate time to remember how to not scare off potential buyers. From overpricing your property, to not promptly responding to buyer inquiries, there are a lot of ways to lose buyer interest.  Here we outline some key tips on [...]

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Video: How To Market Your Home


Who knows your home better than you do? By the end of this video, you will have all of the information you need to successfully market your home without the help of a real estate agent.

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House Sitters Give Empty Homes That Lived-In Love


Arnold and Mary Jo Baratz just moved into, but have no intention of buying, a sprawling 7,500-square-foot home in Wayne that includes a sweeping cherry staircase, an elevator and a two-bedroom coach house with its own kitchen. The couple doesn’t need the space. In fact, with their youngest child headed to college in the fall, [...]

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Let It Sell! Let It Sell! Let It Sell!


Keep your listing evergreen-fresh over the holidays to attract those serious buyers. Update your primary listing photo to show a snowy landscape. If you can pull it off, include a photo at dusk, with candles glowing in the windows and the porch lit. (Go to the seller’s admin ‘manage your photos’ page and swap in [...]

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Small Sells In Thrift-Minded Market


If Scott and Kim Fogel had a theme song, it would be “You Can’t Always Get What You Want.” Because, as the chorus reminds us, if you try sometimes, you just might find, you get what you need, especially when it comes to a new home. The Fogels weren’t looking to make a showy statement [...]

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Step 1: Prepare a Price


Build Your Home-Selling Team ForSaleByOwner.com can help you assemble the experts you need to market your home. Our services can get your house listed on Realtor.com and the Multiple Listing Service (MLS), both of which are used by real estate agents in your area. This will get your house online where it is most likely [...]

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