How it Works

ForSaleByOwner provides all the resources to get you started, attracts home buyers with our Listing Packages and guides you all the way through closing.

Whether you're an experienced "by owner" seller or a first-timer, we'll walk you step-by-step through selling your home.

Explore the timeline below to get started, or check out our Frequently Asked Questions

How it Works Infographic

Step 1: Deciding to Sell

Deciding to sell a home is an exciting choice. It may also feel like a big decision, but don’t worry, you’re not alone. ForSaleByOwner is here to help you decide if conditions are right for you to sell. Whether you have questions about market conditions, pricing your home or your motivation to sell, we’ve got you covered.

We’ll share tools and information on where to focus your efforts so you’ll feel confident about your decision to sell or not.

Deciding Checklist

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Tools & Resources

  • By performing your own CMA you’ll get a better understanding of the market and where home values are headed in your area. This step-by-step guide will help you to construct a sturdy comparative market analysis.

  • Deciding on the right asking price right from the start is the key to a successful home sale. Our guide will show you how to price your house for the best results.

Step 2: Preparing & Repairing

Be very prepared. Home buyers have high expectations, and if your home doesn’t live up to those expectations they will move on quickly. Where to start? Staging? Repairs? Home improvements? Pricing? It can seem daunting but we’ll help you understand the entire process from beginning to end.

ForSaleByOwner.com has the information and tools you need to determine where you need to focus your preparation efforts to move through the journey smoothly. With a home value estimate tool plus articles, guides and checklists, we’ll make sure you’ll be ready to show your home before the first buyer walks through the door.

Preparing Checklist

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Tools & Resources

  • From repairs to staging, a lot of preparation needs to go into your home before it’s ready for the spotlight. Knowing where to start is half the battle, so we’ve outlined the five basic stages to preparing your home for sale.

  • There is no magic to selling your house. You have access to all the same tools real estate agents use. Buyers will find your house when you make the most of these tools. Here are common questions, assumptions and misconceptions about selling by owner.

Step 3: Marketing

Reach millions of home buyers each month. Your listing on ForSaleByOwner.com is automatically syndicated across major real estate websites so you’re everywhere house hunters are hunting.

We’re constantly revolutionizing the marketing process by providing exposure, tools and information you need to create a professional marketing plan to sell your home.

Last year alone, we saved customers over $70 million in commissions and continue to lead the industry in by-owner services.

Marketing Checklist

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WHY USE ForSaleByOwner.com?

  • Marketing Toolbox

    Write a dynamic listing ad, share your listing via social media, and print professional-quality brochures and flyers. See a sample Ad

  • Listing Scorecard

    Ready to sell? Once you choose a package, manage your listing and see how it's performing on one great dashboard with real-time analytics. View the Dashboard

  • Buyer Feedback

    When you list your home on our site, quickly find out what buyers really think of your house after a showing with this simple survey tool.

  • Interactive Checklists

    Keep track of your progress and discover next steps as you move through each phase of the selling process. We'll save your work with every click.

Step 4: Negotiating Your Sale

An offer is on the table, now what? Our advice and tools will guide you through the negotiating process then help you make a decision on whether to accept, reject or counter-offer.

Negotiating is an art, but there are very practical techniques you can use to help negotiate like a pro and reach a sale price that achieves your bottom line goal. We’ve collected some of the best resource to help you get to closing.

Negotiating Checklist

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Tools & Resources

  • Negotiating sounds intimidating, but it doesn’t have to be. Take what you’ve learned from everyday negotiations in your personal and professional life, add preparation time and minimize your emotions to the greatest extent possible, and you’ll be ready to negotiate your way to a great outcome.

  • Negotiation is about more than giving and taking. It’s the skill of crafting an agreement to everyone’s satisfaction. That means being ready with a sense of humor and a smile when you encounter the negotiation tactics certain buyers may try to employ. Here’s what you’ll need to know to prepare.

Closing

To get to closing, you’ll need to navigate the inspection process, escrow and a host of details. We’ll help you collect the right forms and hire the professionals, like a real estate attorney, to ensure you cover everything needed.

If you’ve sold a home before, you know that an agent has little to do at this stage in the selling process. Simply get your team together and follow our checklists. Here’s the thing: it’s easier than you may think.

Closing Checklist

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Tools & Resources

  • The contract is signed and the deal is done — almost. While it might seem there is little to do between contract and closing, this isn’t the time to slack off. Follow these steps to a successful closing experience.

  • Every seller pays for a real estate attorney or title company whether they sell a house with an agent or FSBO. Hire a lawyer to protect your home sale and a title company to coordinate the paperwork.