“MLS” is the most powerful acronym in real estate lingo.
“MLS” stands for ‘multiple listing service’ – the database owned by real estate agents and their regional trade associations.
MLS systems are the primary channel for publicizing listings among agents and brokerages. Every day, new listings enter the MLS database and flow to all subscribing agents and services.
Keywords and terms such as the address, the number of bedrooms and bathrooms, the age, square footage, and, of course, the price, enable agents and buyers to frame parameters for efficient searches.
In the past, MLS listings have been a ‘secret weapon’ because real estate agents had exclusive access to the data in the database they owned. Now, though, MLS listings can be found across numerous internet sites that often add additional valuable data, such as the most recent sale price for each home.
Some agents try to control access to MLS data by requiring that potential buyers enter their contact information before being allowed to see details about a property that interests them.
It is easy to circumvent this tactic by simply putting the address of the property into a search engine; almost inevitably, the identical MLS listing shows up on a syndicated site or another agent’s site.
ForSaleByOwner.com is a powerful and cost-effective point of entry to nearly every MLS system in the country. By choosing the “MLS” option for your ForSaleByOwner.com listing, you can even choose which MLS systems will include your house.
For instance, if your home is on the border of two metropolitan areas, you might want to include it in two adjacent MLS systems. After all, you know better than anyone – including any agent – how potential buyers are most likely to search for your home on any MLS.
Selling your house by owner is easy!