5 Ways to Market Your Open House

By ForSaleByOwner

Once you’ve listed your home online and posted your yard sign, an open house can be a great way to add marketing exposure to your sale. 2 out of every 5 buyers use open houses at some point during their home search. In addition to advertising, an open house can help you manage showings and might even lead to a bidding war. Here’s what you need to know to attract more buyers to your showing.

1. Stage for Success
If you haven’t cleaned, decluttered and depersonalized already, then now is the time. Be thoughtful about how you want your home to appear and what it will take to get it there. Start big by evaluating any major upgrades or repairs you’ll need to make and then work your way to cleaning and arranging furniture.

2. Advertise
Planting Open House signs around the neighborhood and in your yard is a great start. You can also use a few simple and sophisticated methods to bring attention to your home online. Remember that 90 percent of buyers use the Internet in their home search, so you need to include your Open House dates in your online listing. Use a few tools from your social media sales kit and create an Open House event on Facebook and invite your friends and family to help you spread the word.

3. Invite Your Neighbors
Let your neighbors know about your open house in advance. You might even hold a special preview for them to help you prepare. This preview can help you get honest feedback and help you promote the event to your neighbors’ family and friends.

4. Create a Flyer
Make a property flyer and leave it at the entry of your home. Make sure that it includes recent upgrades or repairs to your home and highlight all of the features that make your house unique. Help buyers imagine what it would be like to live in your neighborhood by mentioning the great schools, entertainment or dining in the area.

5. Think Outside the Box
Getting attention takes creativity, even in a seller’s market. Setting a theme that matches the style of your home’s architecture can set your open house apart from the others. Some agents have seen success renting drones to advertise for open houses. See if a local store will give you permission to set up shop with your drone and hand out listing flyers to onlookers.

What tips would you share with other home sellers to make their open house a success?