All About Listings: What You Need to Know

By ForSaleByOwner

If there’s one tool in your “for sale by owner” arsenal that works hardest to bring buyers to your door, it’s your real estate listings.

A listing contains photos and an online description of your home that provides all the details of your property. Listings are where buyers start their search, narrow down their choices and compare properties.

This information has the power to attract buyers and get them interested in making an offer.

ForSaleByOwner offers four listing packages as part of the fast, easy and effective tools that have saved home sellers more than $1 billion in commissions since 1999. Here’s a rundown of what each package offers.

The Free Package includes:

  • A full-page listing on with 20 photos
  • Mobile friendly interface — your listing is searchable on ForSaleByOwner’s mobile-friendly website and its iOS and Android apps
  • Open house scheduler
  • Exclusive marketing tools and resources
  • Live customer support six days a week via phone or email
  • One-click printable property flyer
  • Email message center — allows you to keep your personal contact information hidden until you’re ready to respond
  • Secure voicemail — a special line for interested buyers to reach you

The Standard Package brings 13-times more traffic than the closest competitor. For just $99 a month, you get everything in the Free Package, plus:

  • Listing ads on Redfin and HomeFinder
  • Tools to easily share your listing on Facebook and your local Craigslist
  • A home-selling guarantee — we’ll refund your money if you don’t sell with us

With the Deluxe Package, you can boost your exposure by 30 percent with featured exposure on and

  • For $199 per month, you get everything in the Standard Package, plus:
  • A six-month listing on
  • High-visibility yard sign kit
  • Unlimited photos and video uploads on ForSaleByOwner

Our most effective tool is the MLS Enhanced Package, which enables you to reach more than 100 million buyers each month.

It has a $399 one-time cost, plus a listing fee of half a percent of the home’s sale price, collected at closing. This package includes everything in the Deluxe, plus:

  • A six-month listing on your local MLS plus hundreds of sites that pull from MLS, where 80 percent of homes are sold
  • Listings on Zillow and Trulia
  • A pro advisor

Every seller on ForSaleByOwner also has powerful marketing tools at their disposal. These include a Home Seller’s Workbook, with step-by-step instructions available exclusively to our sellers, as well as the e-book The Complete Guide to Buying & Selling Your Home. You’ll also be signed up for our monthly newsletter that contains tips and trends to get you sold.

Are you ready to sell your home yourself and save big bucks on commissions? Then check out our four listing packages and see which one works best for you!