For Sale By Owner Tips: 4 Ways to Boost Exposure and Get Noticed By Buyers

By ForSaleByOwner

When it comes to advertising your home for sale, there’s no such thing as too much exposure: You want your listing to show up every place that a buyer might look. While 93 percent of today’s house hunters start their search online, don’t underestimate the power of traditional marketing techniques. Here are four for sale by owner tips to boost your listing’s exposure and get your home noticed by buyers.

1. Get more eyes on it. Put your listing in front of as many people as possible by posting it to Craigslist and your social networks (specifically: Facebook, Twitter and Pinterest). Ask your friends to share your listing on their social profiles, too. This is one of the simplest ways to increase your listing’s exposure (and as a bonus: it’s free!).

2. Invest in a high-quality yard sign. You’d be surprised at how many people buy houses they discover while taking a drive or a walk. A visible yard sign is essential for capturing the interest of casual passers-by. Make sure the sign includes at least two ways buyers can get more information: your phone number, email address or listing number on

3. Make your listing sheet shine. Refresh your marketing materials, particularly your online and paper listings, every few months to highlight the season or the most recent changes you’ve made. Emphasize the best features of your house, and use photos that are well lit to showcase rooms that are spacious and uncluttered.

4. Enlist help. Hold an Open House for your friends, family and neighbors so they can boast about your home to people they know. To entice your circle to spread the word, consider offering a finder’s fee to anyone who brings you the person who buys your property. It doesn’t have to be much, but a finder’s fee of few hundred dollars can be very motivating.

What are your tips for attracting buyer attention?