Never Keep a Potential Home Buyer Waiting
So you want to sell your home on your own. You better be sure that you’re motivated to do so. While there may be occasional success stories about sellers who took a blasé approach to selling their homes on their own, the majority of by-owner sellers will tell you they’ve had a steady focus on selling their property since day one.
Or, as in the case of Brianna Walker, some people are ready to sell before day one. By the time the 36-year-old insurance analyst told her then-husband she wanted to sell their two-bedroom condo in Omaha, Nebraska, she already had it placed on her local Multiple Listing Service (MLS).
“I knew he wouldn’t mind – okay, I hoped he wouldn’t mind – but I knew we were both very ready to sell our condo and move into a house,” says Walker. “And I knew I would do everything I could to make it happen sooner than later.”
Walker says she decided to sell the condo on her own after talking to a few friends who were working with real estate agents. “I don’t know if it was just the agents they were working with, but it seemed like no one was really motivated to help my friends sell,” says Walker. “I didn’t have time to go back and forth with someone who might not have been all that interested in selling my house at the price I wanted, so I decided to sell it myself.”
Still, Walker knew enough about the home-selling process to realize that she needed her home on the MLS database in order to make a sale, so she called several agents until she found one who was willing to post her home on the MLS for a small, negotiated fee. Within a few days, Walker began to hear from prospective buyers.
“I followed up on every phone call and every email within minutes,” she says. “People would send me a question about the condo, and within 10 minutes, I’d have that question answered.”
For Walker, the entire by-owner process boiled down to one thing: Ownership. “My house, my sale,” she says. “I don’t know how you could trust someone who will sell you out for $10,000 or more on your end so they can make an extra $100 on their end. Seems kind of sad.”
Walker says she sold her condo within three months for the exact price she wanted. “It’s some work to sell it on your own. If you really want to be successful, you have to be involved; you can’t sit back and avoid phone calls or not answer emails. You have to be in constant contact with people because you never know which phone call or email is from the person who’s going to buy your house,” Walker says “And that’s the way it should be. I’m the owner and I have no problem selling what belongs to me.”
Are you ready to sell your home? Check out our deciding checklist.