Realtors’ Own Data Shows that Buyers Are Becoming More Successful In Finding Their Own Homes Through the Internet

Posted by ForSaleByOwner

NEW YORK, Mar. 26, 2009 – today hailed data from the National Association of Realtors (NAR) that shows the Internet continues to grow as a dominant information source for homebuyers. NAR statistics for 2008 found that 32 percent of buyers first saw the home they purchased on the Internet – up from just 8 percent in 2001. During the same timeframe, the percentage of buyers who found their home through a real estate agent has dropped, falling from 48 percent in 2001 to just 34 percent in 2008.

Of all homebuyers, 87 percent used the Internet to search for a home in 2008, up from 84 percent in 2007, 80 percent in 2006, and just two percent in 1997.

“Despite a slowdown in the housing market, real estate consumers have increased their usage of the Internet as their ‘go-to’ real estate information source in order to successfully find the home they purchase,” said Greg Healy, Vice President of Operations for  “This continues a trend where consumers are becoming more independent in the home buying process and are educating themselves about real estate issues.”

“The Internet is vitally important for marketing a home in today’s marketplace.  Home sellers need to know that they can sell their homes without an agent, especially if they use the Internet’s full marketing power to attract the growing amount of buyers who go online to find their next home,” added Healy. attracts nearly three times the amount of online visitors as its next closest competitor and offers services that also post customer listings to websites such as, Craigslist,, Yahoo Real Estate, Google Base and Facebook, among other sites.

Where a Home Buy Found the Home Purchased*
2001 vs. 2008

Real Estate Agent
 48% 34%Internet   8% 32%Yard Sign  15% 15%Friend, Relative or Neighbor
   8%   7%Home Builder or their Agent
   3%   7%Print Newspaper Ad
   7%   3%Directly From Sellers / Knew the Sellers
   4%   2%Home Book or Magazine
   2%   1%




Several recent research projects also contain information that can provide confidence to home sellers that they can sell their homes themselves. For example, NAR found that people who sell “by owner” get closer to their asking price and sell quicker compared to those who used an agent. Separate studies from Northwestern University and Stanford University found that “by owner” sellers are as effective as agents in maximizing the sales price of their homes and, after commissions, come out financially ahead. The September 2008 issue of Consumer Reports magazine also reported that FSBO sellers are more likely to get their asking price while agents deliver, on average, a sales price that is $5,000 less than the original asking price.

About is the nation’s leading “by owner” real estate website. Since 1999, has saved home sellers more than one billion dollars by providing premium Internet marketing services, MLS listing services, property pricing reports, real estate guidance and information, downloadable legal forms, as well as live customer support, to help customers independently sell their own homes. The company offers a wide range of listing packages at varying prices that provide advertising, information, tools and resources to empower people to sell their homes themselves. In contrast, a person selling a $300,000 home through a real estate agent would be charged a 6% commission fee and pay approximately $18,000. Prospective homebuyers can browse’s property database, available at, at no charge.

*Source: National Association of Realtors