Step 2: Market the Home


Over 90% of all buyers use the Internet to search for a home, so online marketing is key to selling yours. Complement your online listing with traditional tactics like yard signs, open houses and social marketing — take advantage of both online and old-fashioned methods, like word of mouth.

Create a listing with With our Home Selling Guarantee and nearly three times as many visitors as our next closest competitor, is the country’s leading FSBO website.

Write a professional listing ad that includes all the best features of your home and that will attract buyers. For tips on how to write a convincing ad, see “Snagging a Home Buyer” in our Education Center.

Put a “for sale” sign in your front yard. Most listing packages come with a yard sign, but you can also order one at our online store.

De-clutter and clean to make your house more spacious. Consider renting a storage space for seldom-used furniture, off-season clothing and unused children’s toys you remove from your house and garage to make them appear more spacious.

Stage your home so it makes a great first impression for prospective buyers. The staging stories in our Education Center tell you how.

Take interior and exterior photos of your home, using tips from home-photography stories at our Education Center.

Post a video tour of your home. sellers can upload a video to their listing by logging onto their accounts.

Hold open houses to showcase your home. Open house how-to’s will help you host a successful event. Flag your open house on your listing so house hunters take notice.

Spread the word that your home is on the market by telling friends, neighbors and acquaintances. Leverage real-life social networks like school groups, local shops, community groups and more. Of course, you’ll want to post your listing at all your online social networking sites, too.

Strengthen Your Marketing Power

Expand the exposure for your house listing with these tools and services. The more exposure, the greater the chance that the right buyer will discover your listing.

Advertise your home on without committing to the full-price commission structure. Find out how you can list your house there.

Place your home on your local Multiple Listing Service (MLS). You’ll pay a commission (around 2-3%) only if the buyer is working with an agent. Here are the details about how you can list on the MLS.

Generate more exposure for your home by posting your listing on Craigslist and community websites. Use our ready-to-go template for a quick and easy post. Log into your account to find out how.

Consider alternatives to selling your home, including marketing your home as a “lease to own.” More information about sale alternatives are available in our Education Center. customers can easily add “lease to own” to their listing by accessing their account.

STEP 3: Paperwork & Closing »