Advertising Your Home
Advertising your home for sale can seem daunting. Not only do you have to get plenty of attention to your home, you have to find the right buyer, too. But don’t worry, if you follow these tips you’ll be on your way to finding buyers in no time.
How to market your home to sell fast
When it comes to advertising your home, there are several things that will help you sell your home fast.
The Internet is the leading medium for selling real estate. The National Association of Realtors reports that more than 92% of all home buyers go online to search for a home. The Internet is a fast and cost-effective way to reach millions of buyers. That’s why it’s so important to market your home on the websites where people intuitively gravitate to for real estate listings. Your home needs to pop up when people search using basic descriptors, such as, “house for sale, three bedrooms, finished basement.”
Below are things to keep in mind when you create your online listing to make yours stand out from the crowd.
• Explain the basics
At a minimum, you should list all of the basics of your home. This includes how many square feet, bedrooms and bathrooms, and how much land your property has. This information is essential for buyers to know.
• Include good-quality photographs
Don’t list your home without awesome photos first. Remember, this may be the first time a potential buyer sees your home and it might be your only chance to make a good first impression. Be sure you have plenty of pictures of your entire home and that each room is free of any unnecessary clutter.
• List the features of your home
List any important or high-end features in your home, especially if they’re in the kitchen or bathroom. For the kitchen be sure to mention any details about your appliances, types of flooring and countertops or items related to the floor plan. If you have a breakfast area or open floor plan – include it! For your bathroom, mention things such as dual sinks, walk-in showers or luxury items such as chandeliers or spa-like bathtubs.
• Make sure you include any upgrades
Have you recently remodeled? Make sure to explain to buyers what you’ve done. For example, list if you have updated any of the plumbing or electrical or finished the basement. Don’t forget about the outside features as well! Have a nice patio or porch? Include it in your online listing.
• Don’t leave out the unique details
Are you selling an older home with unique features to a particular era? Point those out in your listing. You never know what might attract a potential buyer.
Once you list your home online, you will start getting calls from interested buyers to come and visit it in person. If someone wants to tour your home early in the morning or late at night, be accommodating!
One of the easiest things to do when selling your own home is to place a “for sale by owner” sign in the front of your property. This will let everyone in the area know that your home is for sale. Make sure your sign can be easily seen from a distance, this way drivers will be able to write down your phone number from the car.
It’s also important to have an effective voicemail message for when you are not around. This message should include the fact that your home is for sale, whether or not it is still available, your asking price, and the size. You may also include any additional information you see fit but be sure not to overwhelm the listener. You’ll want to make sure your tone is cordial and friendly to entice people to come and view your home.
While online advertising is very important, don’t overlook what print advertising can do to help you sell your home. Below are some ideas of print pieces that will help sell your home.
• Home flyer
A good marketing tool is to have a flyer that outlines the various selling points of your home. This can include features such as square footage, number of bedrooms/bathrooms, and any amenities such as a pool, deck, spa, etc. Always include several color photos along with the details of your home. Creating a great home flyer will help your home stand out from the crowd.
Once you’ve created your flyer, you can leave some copies in front of the house. That way, when potential buyers see your sign, they can take an information sheet with them. Just don’t forget to replenish them as needed! Make a point of keeping these sheets with you at all times, since you never know when you might encounter a buyer.
• Local publications
Local publications can be worthwhile, especially if your house has a unique look or is in a highly desirable neighborhood. The most obvious example is placing a real estate ad in your local newspaper.
Other options include specialty real estate magazines or direct mail circulars. The downside to this option is that it can be expensive. However, if you do choose to go this route, you’ll get widespread exposure. Your ad should include the fact that you are selling for sale by owner, your asking price, the location, size (number of bedrooms/bathrooms), and phone number.
Depending on the size of your ad and how much you are willing to spend, you can also include special features such as a pool or incentives such as “Motivated Seller.” Be sure to capitalize on the most positive feature of your home. For example, if the location is ideal (close in distance to stores and/or situated in a prestigious neighborhood), your ad should highlight that fact.
Sample ad content: LOCATION, LOCATION, LOCATION!! 4BR, 2 ½ Bath, located in the lovely Alpharetta area. Convenient to all, asking only $235,000. Contact John at (555) 555-1212.
Make sure to have several different ads run in rotation. If a buyer sees the same ad for a prolonged period of time, they get the impression that there must be some reason why your home is not selling. You want to consistently maintain and generate interest in your home and keep it “fresh.”
When you’re selling your home, holding an open house is another excellent way to showcase your property. It provides a friendly setting where buyers can see if your home fits their needs. Best of all, this type of advertising is completely free!
• Have a sign in sheet
Make sure you have a sign-in sheet to keep track of everyone who passes through. This way, you can follow up with any potential buyers. Being proactive is key.
• Provide pre-qualification forms
It’s a good idea to obtain mortgage qualification forms as you may encounter interested buyers eager to start the process. If you need pre-qualification forms or guidance in the mortgage process you can visit www.forsalebyowner.com/mortgage.
• Hand out copies of your home flyer
Be sure to keep your home flyer handy so prospective buyers will have something to refer to when considering your home.
• Go above and beyond
Nice touches include offering tours of the home rather than a simple walk through or even preparing some baked goods or hors-d’oeuvres for people to snack on.
Be sure to view the full list of open house tips to make sure yours is a success.
Visit local real estate agencies and give them information about your property. Even though you’re selling your home for sale by owner, you can still offer to pay them a referral fee if they bring a buyer in that results in a sale.
Word of mouth
It’s a good idea to think about all the people you come in contact with over the course of a week – the bank teller, the checkout person at the grocery store, your dentist, to name a few. By spreading the word that your house is up for sale, you automatically expand your potential buying base. Each of these people knows other people and may bring you one step closer to finding the right buyer.
Follow the tips above and you’ll be on your way to selling your home in no time! If you have any questions about advertising your home or if you need more guidance, check out our packages for home sellers. We’re here to help!