How to Market Your Home Like an Agent
Ever wonder how you can market your home like an agent? Many home sellers are intimidated by the idea of marketing their home for sale, which leads them to sell with a Realtor. In fact, statistics from the National Association of Realtors shows that the primary reason sellers hire a real estate agent is to help market their home to potential buyers. You don’t need to hire an agent to market your home like one and to prove it we’ve compiled the top 10 methods used by agents to market your home, according to the National Association of Realtors’ 2014 Profile of Home Buyers and Sellers:
1.Multiple Listing Service
The biggest weapon in the real estate agent’s arsenal is the MLS. Multiple listing services are private databases used by licensed agents to find homes for buyers. ForSaleByOwner.com offers an MLS Enhanced package that gives you access to the most powerful marketing tool for your home sale at a fraction of the cost of working with a seller’s agent.
That’s right, the second most popular method used by real estate agents to market a home is a simple yard sign. A yard sign is still a great way to attract house hunters out looking in your neighborhood and are a simple tool that’s included with many of our listing packages or one that can be purchased directly from your local hardware store or online at the ForSaleByOwner.com store.
3. Real estate agent/company websites
Many real estate agents and brokerages use their own websites to market the homes they list. The ForSaleByOwner.com website receives over 3 million visitors every month, far more than a local agent or brokerage website.
4. Open house
Holding an open house is an excellent method of giving multiple potential buyers the opportunity to see your home in person during a time that is convenient for you. You’ll want to take a few days (or weeks) to stage your home before opening it to the public. Most importantly, you want to learn the details every seller needs to know about holding an open house.
Realtor.com is one of the most popular real estate sites on the web among home buyers and a great opportunity for sellers that are comfortable working alongside buyers’ agents to get their home in front of 30 million monthly visitors. ForSaleByOwner.com allows you the ability to include your listing on Realtor.com with certain pacakges.
6. Third party aggregators
Third party aggregators include websites like Zillow and Redfin that pull listings from multiple sources. All of our listing packages include standard listings on Zillow, Yahoo! Homes, Redfin and HomeFinder with additional services available to receive featured listings on these websites that generate tens of millions of views from house hunters each month.
7. Flyers and other direct mail
Making great property flyers available to interested buyers is a terrific way to market your home even when you’re not around. When you list on ForSaleByOwner.com you are provided with the ability to turn your online ad into a 8.5″ x 11″ property flyer that is professionally-designed and can be easily printed at home.
Creating a video tour of you home allows buyers to see what your home has to offer before they visit your home in person for an open house. Whether you decide to film your video yourself and upload it to your listing or you use the Video Showcase tool included with some ForSaleByOwner.com packages, video is an easy way to market your home.
9. Social networking websites
Social networking sites like Facebook, Twitter and Pinterest present fantastic opportunities for home sellers to market their homes. We love sharing our listings on social media and it helps the houses we select as our #HomeOfTheWeek on Facebook be seen by tens of thousands of users.
10. Online classified ads
A classified ad on Craigslist.org can help sellers generate a lot of additional exposure for their property. While you can post to Craigslist on your own, ForSaleByOwner.com has created a simple tool to post a listing along with your great photos, description and link to your listing that is included with all paid packages.