Let It Sell! Let It Sell! Let It Sell!


Keep your listing evergreen-fresh over the holidays to attract those serious buyers.

Update your primary listing photo to show a snowy landscape. If you can pull it off, include a photo at dusk, with candles glowing in the windows and the porch lit. (Go to the seller’s admin ‘manage your photos’ page and swap in a new photo.) Keep reading for more tips on holiday and winter presentation.

•Zero in on a welcoming porch that is cleared for safe navigation past ice and snow.
•Put clear lights on shrubs and keep them on during the day for extra sparkle.
•Build a snowman and have him hold your ForSaleByOwner.com sign!

Selling during the holidays can add extra emotional appeal to your home, especially if you present it in a way that lets buyers envision themselves creating their own memories in front of your fireplace.

•Stage your house for maximum emotional appeal. Without over-emphasizing highly personal accessories, especially those with religious meaning, you can make the most of evergreens, candles, spicy scents, and decorating.
•Emotions run high during holidays, and that can be to your advantage. Light a fire in the fireplace, build a snowman in the front yard, and hang a bright wreath on the front door. It’s hard to buyers to resist the pull of iconic holiday hospitality.
•It’s the last window to take advantage of any tax gains that buyers might capture, from limited-time employer incentives for buying, to maximizing their own cash flow through a home purchase this year.
•Your neighborhood will never look more cheery and inviting. Holiday decorations and a light snow can turn even the most routine neighborhood into a Norman Rockwell scene. Consider timing your final open house of the year to coincide with the hours when your neighborhood looks its best — perhaps in mid to late afternoon when lights start to twinkle in the lengthening shadows.
•Get the word out at holiday gatherings. Does your neighborhood host a cookie walk? Carolers? A steady stream of families looking at light displays? Take advantage of holiday traffic by hosting an open house when traffic is at  its peak. It doesn’t have to be fancy — serve hot spiced cider and store-bought-cookies — but it will take househunters by surprise.