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Tips For Showing Your Home For Sale By Owner

Your home is on the market. You’ve created a solid marketing plan, spread the word online and organized a house showing schedule. Now buyers will come to see your home for themselves.

How you conduct your showings and open houses can have a major impact on how quickly you sell your home, not to mention the price you’re able to fetch. Check out these simple house showing tips for sellers so you make a strong first impression on potential buyers.

Do: Stage Your Home

If you want to know how to show a house, start by making sure the house is clean, neat and free of clutter, inside and out. Pack up the things you won’t need until after your move, including family photos and personal belongings. These can serve as distractions for potential buyers when their focus should be on your home’s best features.

However, don’t just shove things into closets or the garage – remember that buyers will look in those spaces, too. Overflowing closets give potential buyers the idea that your home doesn’t have enough storage room. Worst case scenario, you can store bulky items in the trunk of your car temporarily or neatly to the side of your garage.

Plus, buyers want to imagine themselves living in your home, and any signs that someone else is living there can make it more difficult for potential buyers to envision their own belongings in the space.

If your home has bold decor choices – such as brightly-painted walls or cabinets – you might want to neutralize them before placing your home for sale. Remember that while your bold choices may appeal to a particular person’s style, neutral choices are unlikely to offend or put off any buyer. Even though paint is easy to change, many people won’t look past it.

Also, open the shades and turn on the lights, even during the day. In general, make sure everything is light and bright, but also let common sense be your guide. If the lights in your kitchen can be as bright as an operating room, you might want to bring them down a bit.

Don’t: Skimp On Heating Or Cooling

Make sure your home is a comfortable temperature. A home that’s too hot in the summer or too cold in the winter will have potential buyers questioning the integrity of the insulation, windows and HVAC systems. Plus, if a home is uncomfortable, buyers are less likely to stick around for long. Don’t let it feel uncomfortable just so you can save a few bucks on your electric bill.

Do: Pay Attention To Curb Appeal

Outside, touch up your landscaping if needed. Rake the leaves, mow the lawn, trim the bushes and add a few potted flowers for some color. It’s also a good idea to brighten up the exterior of your house. Add a fresh doormat and use a damp rag to quickly wipe any dirt or debris off your front doorstep.

Clean the windows and power wash the brick or siding so your home looks sharp the moment someone pulls into your driveway. If you have a deck or patio, make sure it’s clean and inviting. Remove covers from any outdoor furniture or grill and position them to face the house’s back door.

Don’t: Go Overboard With Cleaning

Unless your home hasn’t been cleaned in months, you shouldn’t need to remove all your furniture and hire a team of professionals to scrub it from floor to ceiling. The goal isn’t to turn back the clock and make your home appear brand-new. This can get expensive and likely won’t net you a positive return on investment.

Our sense of smell can be as influential as what we see, so you should avoid cooking any fish or spicy foods before a home showing and take out the garbage. But resist the urge to light a ten-pack of scented candles. What smells nice to one buyer might not to another, and someone walking through clouds of lavender vanilla or fresh cut roses might think you’re trying to cover up something foul.

Do: Prepare To Answer Questions About Your Home

Anticipate buyer questions. You should get a lot of them. You’ll look uncertain about the merits of your home if you stumble through answers. Try to answer with facts rather than opinions. If someone asks about upgrades, be ready to talk who did the work and when it was completed. Know things like how old the furnace and AC units are. Have property tax, gas, electric and water bills available for buyers to inspect.

You should also be able to talk about the surrounding area at your home showing. Instead of saying you live in a good school district or a safe neighborhood, know objective school and safety ratings. Point out awards that local schools have won. Do some research on nearby shops, restaurants and parks so you can speak to the perks a home buyer can’t see during their visit.

Don’t: Reveal Too Much About Your Situation

Try to educate home buyers about your home – not your personal circumstances. Even small details can give buyers leverage. If you let someone know you’re moving because you’re starting a new job in a month, they’ll know you’re under a tight deadline to sell and might float you a low-ball offer.

You don’t need to lie if a buyer asks about why you’re moving. Just explain that it’s time for you to start a new chapter, keep your answers vague and return the conversation to the home as quickly as you can.

Do: Practice Your Home Tour Routine

Have a plan for your home showing ahead of time. Practice the order you’ll show all the areas of your house and how you’ll describe them – but be flexible if a visitor wants to move about the house in a different order or even asks if they can explore on their own.

Make a list of the highlights of your home – including any upgrades like cosmetic or energy efficient updates – and make sure to highlight those. Practice explaining these updates and answering common questions about your home so you appear professional and knowledgeable.

Don’t: Follow Buyers Around Your Home

As a rule of thumb, try to minimize your presence as buyers look things over. Most people want their space as they imagine living in a new home and feel uncomfortable if a homeowner is pressuring them to move from room to room. Let buyers enter each room first and resist the urge to sell them on your home’s features unless you’re asked a question.

Do: Schedule Open Houses For Weekends

Cleaning and getting your home perfect for each showing can get exhausting. So, holding an open house at one specific primetime is a great way to get the most bang out of your clean house.

Saturday and Sundays between 11:00 a.m. and 4:00 p.m. are the most typical times for open houses and home tours. Having your home ready and available during these optimal times is key to maximizing the number of people who can tour your home.

However, be flexible for other showing times as well. Most buyers try to schedule multiple showings in a row on one day. If your home is unavailable, they’ll just skip over to the next home. Try to be available as much as possible.

Don’t: Let Surprise Visitors Throw You Off

One of the best ways to get the maximum number of house tours is to be as flexible as possible with tour times. This isn’t too hard to do for one weekend or even a week or two, but it can get old over time. If you have small kids, pets or work from home, vacating at the drop of a hat can be even more logistically complicated.

Decide ahead of time whether you’ll accept last minute requests to visit without an appointment and what you’ll say if the situation comes up. For your own well-being, don’t change your mind in the heat of the moment.

What you don’t want is for a potential buyer to stroll through while you have dirty laundry piled up or family members going about their lives, which can come across as unprofessional and turn off a buyer who may have otherwise made an offer.

Do: Have Handouts And Refreshments

Show copies of the disclosure statement, property survey and homeowners association documents to potential buyers and suggest they pick up copies on their way out. It’s also a good idea to have property flyers printed that they can take home with them. Flyers are a great way to stay top of mind with potential buyers as they consider which home to make an offer on. Consider these tips on how to create a great house for sale by owner flyer.

It’s also a nice touch to have light refreshments available. Think bottled water, lemonade or iced tea to go with some cookies or brownies (without nuts).

Don’t: Have Pets Around

Some may love being greeted by a golden retriever, but it could be a major turn-off for others. There are also liability issues. While your dog or cat may be well-behaved, it’s not worth the risk to have an animal roaming around the home during a home showing.

Arrange for your pets to be out of the house with enough time to put away their toys and accessories. If you can’t find anyone to take care of your pet, the next best option is to keep them in a contained space and let the buyer know of its presence ahead of time.

If you do have pets, take the time to clean up after them thoroughly. Put away their food bowls, toy boxes and beds. Scoop any litter box or pick up poop in the yard. You don’t want to lie and call your house pet-free if it’s not, but you definitely don’t want to put off potential buyers who don’t like animals.

Do: Take Safety Precautions

You should make sure that at least one other person will be present with you during showings – it’s never a good idea to meet with a stranger alone and out of public view. In addition, let your neighbors know that you’ll be showing your home, so they can be on the lookout for anything unusual. It’s always better to be safe than sorry.

Additionally, if you want to be cautious about health safety, provide hand sanitizer or shoe coverings for your potential buyers, then wipe down surfaces with disinfectant wipes when they are gone.

Don’t: Leave Valuables Out

Be sure to put jewelry, passports, bank statements and other financial information out of sight. The same goes for medications. Even if it’s unlikely that a visitor will swipe something while you’re around, it’s best not to advertise any valuables in your home. Also, don’t forget to shut off and password-protect your phones, computers or devices.

Do: Get Feedback from Visitors to Improve

One of the most important house showing tips is to get more house showing tips from your audience. When buyers visit your home, try to keep notes of their name (or their buyer’s agent name), phone number, email address and the showing date. If you don’t hear from the buyer within a day or two, send out an email asking for their overall impression of the home, how it compares to other homes they’ve seen and what they liked and didn’t like.

The best way to make your home more appealing to buyers is to hear from buyers themselves. Sending an email, as opposed to asking in person, will make it easier to get honest answers. You don’t need to act on every comment or suggestion, but if you see a trend in what people are saying, you can take steps to improve your home and generate better offers in the future.

For more tips on showing your home like a pro, check out our six step guide to showing your home.

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Tips To Create The Perfect House For Sale Flyer

Whether you call it a property flyer, house for sale flyer or anything in between, having something that a buyer can take away with them after touring your home is essential. To create a great first impression with your real estate flyer, you’ll first need to ensure you have the right content.

Before we get into a breakdown of the essential components to include in order to create the best flyer to help sell your home, let’s get your home ready for showings:

What Home Improvements Add The Most Value?

Freshening up your home in preparation for listing is never a bad idea. Small cosmetic improvements not only make the home look better, they also boost your bottom line, especially if it ensures a speedy sale. When listing a home, you want to do whatever you can to get an offer ASAP, otherwise, you’ll be stuck carrying the home, plus the cost of a new mortgage, or be forced to reduce the price in order to offload the property.

With that said, making improvements on your home should be a strategic process as well. Spend too much and you lose money; spend too little and the hard work and money you do spend could be worthless.

Fortunately, there are a handful of improvements that guarantee a steady return on investment (ROI): exterior upgrades, kitchen updates, and bathroom renovations. But this doesn’t mean you have to completely renovate your home or drop a large sum just to sell your home.

Of the projects mentioned in this Bankrate article, four out of the five that return the most money are upgrades for the home’s exterior. We’ll explain. Money spent on increasing curb appeal goes a long way in two key areas: first for netting top dollar for the home; second in creating stand-out photos for your marketing flyers and the online listing.

Take Professional-Quality Real Estate Photos

Not to stress you out, but there’s probably no other time when photos are more important than when selling a home. According to data from the National Association of REALTORS®, 44% of buyers begin the home search online, and the overwhelming majority (93%) leverage some type of web listing throughout their home search. Having clear, well-lit, colorful photos lets prospective buyers feel as if they are actually inside the home and clearly allows them to see if your home has what they’re looking for. Since this is the first impression potential buyers receive of your property, excellent photos could mean the difference between multiple showing appointments, and a home that stagnates on the market for months.

Even in a for-sale-by-owner situation (FSBO), it’s worth it to invest in the services of a professional real-estate photographer. Since you don’t have an agent marketing the home on your behalf, these photos will do much of the heavy lifting for you.

How Can I Make A House ‘For Sale By Owner’ Flyer?

With slick photos of your property in hand, now it’s time to create a professional flyer to announce your open house or to let neighbors know the home will be going up for sale.

Thanks to new technologies such as Canva, Adobe Spark and Pic Monkey, graphic design novices can create their own flyers in just minutes.

How To Create A Beautiful ‘House For Sale By Owner’ Flyer In Under 5 Minutes

Step 1: Choose A Template

Trust us, creating your own marketing flyer isn’t something you want to DIY from scratch (unless you’re already a Photoshop pro). Picking a premade flyer template will save you a ton of time and ensure your creation looks cohesive and professional. Even though you are doing a FSBO transaction, you don’t want your listing to look any less professional than others in the area.

Step 2: Add Images

The number of images you’ll be able to add depends upon the template you choose. Pick the most compelling images for your flyer – ones that show the expanse of the house, have great eye-catching colors (like if there is fall foliage in the yard), or the ones that show off the differentiating features of the home. If you’ve taken the time to update your kitchen or bathroom, be sure to add an image of these updates as well. Many potential buyers won’t even go look at a home if the photos reveal outdated appliances or “work” to be done.

Step 3: Craft Your Message

Keep the words (“copy” in marketing speak) on the flyer short and to the point. Be sure to include information about the most important selling features of the home: the number of bedrooms and bathrooms, any stellar school districts, or any/all new upgrades.

It may help to create your MLS listing copy first, and then shorten it for the flyer. This way, you’ll be sure to include the most relevant points on both pieces of marketing.

Step 4: Customize

Even though using a flyer template is the best move when creating a for sale by owner flyer, it’s best to change it up just a little so your flyer doesn’t look like the one for the house that is selling one street over.

Get creative here: feel free to change the background colors, font, text spacing and size. Knowing a bit here about color theory can help you select colors for the flyer that complement the features of your home. For example, if your home has a bright yellow door, make sure to add pops of yellow on the flyer to accentuate this feature.

Step 5: Distribute

Print hard copies of your flyer and distribute throughout the neighborhood. Be sure to print enough to have a stack available for buyers who come to the house for showings, so they can take one to remember your house later as they’re making decisions. Often, buyers look at many homes in one day, so having a tactile reminder of what they’ve seen is important.

While investing the time and money into a paper copy of a flyer may seem like an antiquated marketing practice in 2020, don’t discount how many people in your neighborhood may not be looking for a home, but would want to tell their friends, family and colleagues about available properties in the area.

Digital Real Estate Flyers

In 2020, you should definitely save a copy of your flyer in several digital files (PDF, JPEG, Word Doc) so you have compatible digital files at the ready when someone asks you to send the flyer via email.


There you have it, you’re ready to create your home flyer! If you need any more guidance, we have you covered. Our packages for home sellers include walking you through the process of creating your home’s listing, generating home flyers and more.

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Advertising Your Home

Advertising your home for sale can seem daunting. Not only do you have to get plenty of attention to your home, you have to find the right buyer, too. But don’t worry, if you follow these tips you’ll be on your way to finding buyers in no time.

How to market your home to sell fast

When it comes to advertising your home, there are several things that will help you sell your home fast.

Virtual Tours

The Internet is the leading medium for selling real estate. The National Association of Realtors reports that more than 92% of all home buyers go online to search for a home. The Internet is a fast and cost-effective way to reach millions of buyers. That’s why it’s so important to market your home on the websites where people intuitively gravitate to for real estate listings. Your home needs to pop up when people search using basic descriptors, such as, “house for sale, three bedrooms, finished basement.”

Below are things to keep in mind when you create your online listing to make yours stand out from the crowd.

• Explain the basics

At a minimum, you should list all of the basics of your home. This includes how many square feet, bedrooms and bathrooms, and how much land your property has. This information is essential for buyers to know.

• Include good-quality photographs

Don’t list your home without awesome photos first. Remember, this may be the first time a potential buyer sees your home and it might be your only chance to make a good first impression. Be sure you have plenty of pictures of your entire home and that each room is free of any unnecessary clutter.

• List the features of your home

List any important or high-end features in your home, especially if they’re in the kitchen or bathroom. For the kitchen be sure to mention any details about your appliances, types of flooring and countertops or items related to the floor plan. If you have a breakfast area or open floor plan – include it! For your bathroom, mention things such as dual sinks, walk-in showers or luxury items such as chandeliers or spa-like bathtubs.

• Make sure you include any upgrades

Have you recently remodeled? Make sure to explain to buyers what you’ve done. For example, list if you have updated any of the plumbing or electrical or finished the basement. Don’t forget about the outside features as well! Have a nice patio or porch? Include it in your online listing.

• Don’t leave out the unique details

Are you selling an older home with unique features to a particular era? Point those out in your listing. You never know what might attract a potential buyer.

Home Showings

Once you list your home online, you will start getting calls from interested buyers to come and visit it in person. If someone wants to tour your home early in the morning or late at night, be accommodating!


One of the easiest things to do when selling your own home is to place a “for sale by owner” sign in the front of your property. This will let everyone in the area know that your home is for sale. Make sure your sign can be easily seen from a distance, this way drivers will be able to write down your phone number from the car.

It’s also important to have an effective voicemail message for when you are not around. This message should include the fact that your home is for sale, whether or not it is still available, your asking price, and the size. You may also include any additional information you see fit but be sure not to overwhelm the listener. You’ll want to make sure your tone is cordial and friendly to entice people to come and view your home.

Print advertising

While online advertising is very important, don’t overlook what print advertising can do to help you sell your home. Below are some ideas of print pieces that will help sell your home.

• Home flyer

A good marketing tool is to have a flyer that outlines the various selling points of your home. This can include features such as square footage, number of bedrooms/bathrooms, and any amenities such as a pool, deck, spa, etc. Always include several color photos along with the details of your home. Creating a great home flyer will help your home stand out from the crowd.

Once you’ve created your flyer, you can leave some copies in front of the house. That way, when potential buyers see your sign, they can take an information sheet with them. Just don’t forget to replenish them as needed! Make a point of keeping these sheets with you at all times, since you never know when you might encounter a buyer.

• Local publications

Local publications can be worthwhile, especially if your house has a unique look or is in a highly desirable neighborhood. The most obvious example is placing a real estate ad in your local newspaper.

Other options include specialty real estate magazines or direct mail circulars. The downside to this option is that it can be expensive. However, if you do choose to go this route, you’ll get widespread exposure. Your ad should include the fact that you are selling for sale by owner, your asking price, the location, size (number of bedrooms/bathrooms), and phone number.

Depending on the size of your ad and how much you are willing to spend, you can also include special features such as a pool or incentives such as “Motivated Seller.” Be sure to capitalize on the most positive feature of your home. For example, if the location is ideal (close in distance to stores and/or situated in a prestigious neighborhood), your ad should highlight that fact.

Sample ad content: LOCATION, LOCATION, LOCATION!! 4BR, 2 ½ Bath, located in the lovely Alpharetta area. Convenient to all, asking only $235,000. Contact John at (555) 555-1212.

Make sure to have several different ads run in rotation. If a buyer sees the same ad for a prolonged period of time, they get the impression that there must be some reason why your home is not selling. You want to consistently maintain and generate interest in your home and keep it “fresh.”

Open house

When you’re selling your home, holding an open house is another excellent way to showcase your property. It provides a friendly setting where buyers can see if your home fits their needs. Best of all, this type of advertising is completely free!

• Have a sign in sheet

Make sure you have a sign-in sheet to keep track of everyone who passes through. This way, you can follow up with any potential buyers. Being proactive is key.

• Provide pre-qualification forms

It’s a good idea to obtain mortgage qualification forms as you may encounter interested buyers eager to start the process. If you need pre-qualification forms or guidance in the mortgage process you can visit

• Hand out copies of your home flyer

Be sure to keep your home flyer handy so prospective buyers will have something to refer to when considering your home.

• Go above and beyond

Nice touches include offering tours of the home rather than a simple walk through or even preparing some baked goods or hors-d’oeuvres for people to snack on.

Be sure to view the full list of open house tips to make sure yours is a success.


Visit local real estate agencies and give them information about your property. Even though you’re selling your home for sale by owner, you can still offer to pay them a referral fee if they bring a buyer in that results in a sale.

Word of mouth

It’s a good idea to think about all the people you come in contact with over the course of a week – the bank teller, the checkout person at the grocery store, your dentist, to name a few. By spreading the word that your house is up for sale, you automatically expand your potential buying base. Each of these people knows other people and may bring you one step closer to finding the right buyer.

Follow the tips above and you’ll be on your way to selling your home in no time! If you have any questions about advertising your home or if you need more guidance, check out our packages for home sellers. We’re here to help!

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How to Hold a Successful Open House

If you’re selling your home, having a successful open house is essential. When done right, open houses can help sell homes. That means, if you put the work in to prepare, you’ll have lots of buyers visiting your home and (hopefully) submitting offers. Wondering how to do an open house? Read on for some open house ideas to help make yours a success.


Preparing for an Open House

There are several things you can do prior to the open house to ensure yours is a success.

Make Sure Your House Is Ready

If you put your house on the market it should be ready for inspection by prospective homebuyers. Your house has only one chance to make a great first impression. Before you hold your open house, make sure you do a thorough cleaning and make any minor home maintenance projects that will make it more aesthetically pleasing. You should also declutter your home both inside and out.

Stage Your Home

People arrange their furniture and decorations based on their family’s lifestyle and tastes, but buyers are mostly attracted to homes that appear spacious. Stage your house so it makes a good first impression and brings them back for a second look.

Create a Sign-In Sheet

Create a simple open house sign-in sheet that asks people to provide their name, phone number and e-mail address. This enables you to follow up with them after the open house.

Print Property Flyers

Print out plenty of copies of your property flyer so that prospective buyers have information on your house and your contact information.

Weekends are Best

Open houses are traditionally held on non-holiday Sundays between 1:00 p.m. – 4:00 p.m. Let people know that you’re having an open house by placing directional yard signs at key intersections. You can also advertise your open house on your online property listing, which will help attract buyers looking for upcoming Open Houses.

Have an Open House When Others Are

Time your open house to take advantage of traffic drawn by other open houses. Because you’re not relying on a broker to get the word out at their own convenience, you can react quickly, through social media, Craigslist and e-mail marketing.


Tips for a Successful Open House

Once you’ve decided on a date for your open house and have finished preparing, these are the things that will help yours be memorable and positive for buyers.

Offer Refreshments

One of the oldest tricks of the trade is baking cookies right before an Open House. It gives the house a pleasant aroma of baked goods and the treats give people a reason to stay and ask questions about the house, which will give you more opportunities to talk about its features. Put the cookies in the kitchen so visitors will follow their noses from the front entryway into the house.

Use Fresh Flowers Strategically

Is there a better way to complement your home’s beauty than a vase of freshly cut flowers? Buy them from a local florist so that when people inevitably remark how nice the flowers are, you can ease into a conversation about the terrific shops and restaurants located in your community and the area’s great quality of living. Place the flowers deep inside a room so that visitors will be drawn in. You can also use the flowers to draw attention to a room’s features — such as a bay window — and draw attention away from an awkward element — such as an unattractive radiator.

Keep a Professional Mindset

Visitors may make comments about what they do not like about the home. They may ask critical or pointed questions about the quality, age or brands of finishes and appliances. Remember, it’s not your house anymore. When people make comments, stay neutral and respond with factual answers.

Answer Questions About The House

You can never anticipate the wide range of questions that a prospective buyer might ask about the house and local community. But, be prepared to answer questions about property taxes and the age of the roof, heating and cooling units, and major appliances. For questions that you don’t know the answer to, tell them that you’ll call them with an answer.

Find Out If an Interested Party is Pre-Approved

Not every person who comes through your house will be interested. But for those who ask questions indicating that they might be, don’t be afraid to inquire if they are pre-approved for a mortgage. If they are not, recommend that they contact a financial lender or a mortgage broker to take the necessary steps before spending more time on a private showing.


Within a day of your open house, send a “thank you” email to everyone who took the time to visit your home. Include a link to your listing and ask if they had any questions regarding the house. A few days later, call each person who visited your open house and – in a friendly manner – ask if they are considering your house. If they are not, thank them for their time and ask if they have any feedback that might make the house attractive to other buyers. For those who are interested, offer them the opportunity to come back with their pre-qualification documents. Be prepared by getting state-specific real estate forms needed to begin the formal sales process.


For more resources to make showing your home a success, check out the answers to these open house frequently asked questions. Or, if you need more guidance, check out our packages for home sellers. We’re here to help!

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How to Market Your Home Like an Agent

Ever wonder how you can market your home like an agent? Many home sellers are intimidated by the idea of marketing their home for sale, which leads them to sell with a Realtor. In fact, statistics from the National Association of Realtors shows that the primary reason sellers hire a real estate agent is to help market their home to potential buyers. You don’t need to hire an agent to market your home like one and to prove it we’ve compiled the top 10 methods used by agents to market your home, according to the National Association of Realtors’ 2014 Profile of Home Buyers and Sellers:

1.Multiple Listing Service

The biggest weapon in the real estate agent’s arsenal is the MLS. Multiple listing services are private databases used by licensed agents to find homes for buyers. offers an MLS Enhanced package that gives you access to the most powerful marketing tool for your home sale at a fraction of the cost of working with a seller’s agent.

2.Yard Sign

That’s right, the second most popular method used by real estate agents to market a home is a simple yard sign. A yard sign is still a great way to attract house hunters out looking in your neighborhood and are a simple tool that’s included with many of our listing packages or one that can be purchased directly from your local hardware store or online at the store.

3. Real estate agent/company websites

Many real estate agents and brokerages use their own websites to market the homes they list. The website receives over 3 million visitors every month, far more than a local agent or brokerage website.

4. Open house

Holding an open house is an excellent method of giving multiple potential buyers the opportunity to see your home in person during a time that is convenient for you. You’ll want to take a few days (or weeks) to stage your home before opening it to the public. Most importantly, you want to learn the details every seller needs to know about holding an open house.

5. is one of the most popular real estate sites on the web among home buyers and a great opportunity for sellers that are comfortable working alongside buyers’ agents to get their home in front of 30 million monthly visitors. allows you the ability to include your listing on with certain pacakges.

6. Third party aggregators

Third party aggregators include websites like Zillow and Redfin that pull listings from multiple sources. All of our listing packages include standard listings on Zillow, Yahoo! Homes, Redfin and HomeFinder with additional services available to receive featured listings on these websites that generate tens of millions of views from house hunters each month.

7. Flyers and other direct mail

Making great property flyers available to interested buyers is a terrific way to market your home even when you’re not around. When you list on you are provided with the ability to turn your online ad into a 8.5″ x 11″ property flyer that is professionally-designed and can be easily printed at home.

8. Video

Creating a video tour of you home allows buyers to see what your home has to offer before they visit your home in person for an open house. Whether you decide to film your video yourself and upload it to your listing or you use the Video Showcase tool included with some packages, video is an easy way to market your home.

9. Social networking websites

Social networking sites like Facebook, Twitter and Pinterest present fantastic opportunities for home sellers to market their homes. We love sharing our listings on social media and it helps the houses we select as our #HomeOfTheWeek on Facebook be seen by tens of thousands of users.

10. Online classified ads

A classified ad on can help sellers generate a lot of additional exposure for their property. While you can post to Craigslist on your own, has created a simple tool to post a listing along with your great photos, description and link to your listing that is included with all paid packages.

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5 Tips for Building Good Relationships with Agents

Just because you’re selling a home FSBO doesn’t mean you don’t have to worry about your relationship with real estate agents. They are very involved in their community and could be in a position to bring a lot of buyer traffic your way. Our suggestion? Treat agents with respect and you’ll reduce the chances that you’ll face unexpected obstacles to your sale. Here are five tips to build and maintain good relationships with real estate agents:

  1. Cultivate friendships and referrals by treating agents with respect. They are not the enemy, they simply have a different approach to doing business. And remember, when you sell by owner it is a business transaction.
  2. Accept that if you list with MLS, agents will want to bring their clients to your home and you will pay a buyer’s agent commission if you accept their offer. That’s part of the deal.
  3. If you are listed on the MLS, invite local agents to your open houses. They are motivated to bring buyers to your home and will likely want to see it for themselves before recommending your place to their clients. You may even want to ask your MLS broker about scheduling a Broker’s Open, which is an open house just for agents held on Tuesdays.
  4. Keep your guard up. Agents may make their way to your open houses (whether you invite them or not) or even call your home to try to convince you to change your mind about selling by owner and list with them instead. If you are already listed on the MLS it is illegal for them to solicit your listing, but if not they can try to sell you on their services. Be resolute, but polite when you turn them down. You never know, they might just bring you your perfect buyer down the road so keep the door open.
  5. Don’t disrespect agents on social media sites. Negative reviews about a previous experience with an agent have their time and place. Resist the temptation to make blanket statements about agents on the Internet. Keep your listing positive and you’ll attract like-minded buyers.
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15 Things to Check Off Your Showing a Home For Sale To Do List

Showing your home is crucial to a home sale, but it takes some work to get it right. From preparing your home with a thorough cleaning to collecting feedback from house hunters after the viewing, you’ll want to have a plan in place from the start. Give yourself the edge and follow this printable checklist to guide you through the process of getting your home ready to show to home buyers.

Before Your Showing

Stage, declutter and fix.

Clean, clean, clean.

Create a showing schedule that offers flexibility to buyers and works for you.

Prepare answers to buyers’ questions about your house, neighborhood, school district and other pertinent facts.

Make sure your home looks great from the outside. Curb appeal is important.

Create a safety and security plan before visitors arrive.

Once You Have a Showing Scheduled

Assemble a packet for the buyer including a color copy of your listing flyer, disclosure statement, survey, most recent property tax bill, utility bills and school district report card (if available).

Have light, season-appropriate refreshments on hand.

During the showing, you’ll accompany the buyer at all times. Practice letting the visitor dictate how the tour proceeds, and what you’ll say about each room, but be prepared to lead if the buyer prefers that.

Put away your valuables.

Clean again. Pay extra attention to floors and carpets, windows, counter tops, and smells.

Ask the buyer for a letter of pre-qualification or, better yet, pre-approval from a lender.

After Your Showing

Send the buyer a thank you email and ask if there are any questions.

Use our anonymous Buyer Feedback tool to instantly find out what the buyer thought of your home.

Put that feedback to work by making changes.

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The New Path to Homeownership [Infographic]

Most property purchases now start on the computer (or tablet or smartphone) screen. Here’s the data you need to know before sharing your home listing with the world.

The New Path to Homeownership

To view, download and print The New Path to Homeownership [Infographic] as a PDF, click here.