Deluxe

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Deluxe Listing Package

  • Average Savings

    Average Home: $300,000
    Agent Commission: 3-6%
    You save: $18,000

  • Online Exposure

    Nearly 130 million page views

    monthly

  • Extended Search

    Reach +30% more buyers than with the Standard package

Great Fit If…

You want to maximize your online visibility to buyers while
minimizing your marketing costs.

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Deluxe Listing Package Includes:

Realtor.com Listing for 6 Months

Advertise your property on Realtor.com—one of the most popular real estate websites—no matter where you live in the United States. Your Realtor.com listing includes six photos of your property, a custom property description of up to 2,500 characters, and the ability to advertise Open House dates. All buyer contacts go directly to you through a voicemail and email forwarding system.

Unlimited Photos on ForSaleByOwner.com

Don’t stop at six photos on your ForSaleByOwner.com listing, upload as many as you want! Photographs generate better response from potential buyers. We’ve found that customers with more than six photos receive 2x more views and 3x more email inquiries.

Home Video on ForSaleByOwner.com

Listings with videos get 82 percent more emails from interested buyers. You have two options for adding a video to your listing:

&#8226 Upload your own video and customize it with captions and key points. (View a video example.)

&#8226 Create a video with your pictures using our easy Video Showcase tool. (View a sample video.)

Heavy-Duty Yard Sign Kit

It’s not just a sign, it’s a whole kit! We don’t want to add to your clutter, so let us know if you’re interested when you purchase your package. We’ll ship it to you free of charge. This kit includes:

&#8226 Heavy-duty ForSaleByOwner.com yard sign

&#8226 Weatherproof brochure dispenser

&#8226 Directional sign (9″x24″) and stand

Active Listing Until You Sell

It takes an average of five to six months to sell a home in a balanced market. Having an “Until-Sold” listing on ForSaleByOwner.com ensures that your house is online indefinitely for a one-time fee, even if you decide to take it off the market for a period of time.

ForSaleByOwner.com Standard Listing

Get immediate exposure to nearly 3 million visitors per month on our site. Your full-page online listing includes an animated photo gallery and a 1,000-word property description. All listings come with six photos, but more can be added through your ForSaleByOwner.com Selling Center. Log in to your account customize and manage your listing at any time.

Instant Online Promotion

Reach more than 30 million potential buyers per month across a network of leading real estate websites. Your property will automatically appear as a standard listing on Zillow, Yahoo! Homes, Redfin and HomeFinder. Plus, your listing is searchable on ForSaleByOwner.com’s iPhone and Android mobile apps.

Exclusive Marketing Tools and Resources

Selling by owner is easier than you might think. Our easy–to-use Home Selling Workbook takes you through the “For Sale By Owner” process so you know what to expect. And don’t worry about designing printable property flyers—we do it automatically for you in your personal Selling Center.

Post Your Property on Craigslist

Craigslist.org can generate a lot of additional exposure for your property. Use this tool to post your listing on Craigslist, complete with your photos, description and a link to your listing.

Live Customer Support 7 Days a Week

Got a question? Call us. We’re available seven days a week so you get the most out of our tools and services.

Open House Scheduler

Hold an Open House to invite potential buyers to take a no-pressure tour of your home. Use this tool to schedule up to three Open Houses at a time and publicize them on your ForSaleByOwner.com listing.

Email Message Center

Keep your contact information private as you communicate with interested buyers through our secure email forwarding service. When you complete your listing ad on ForSaleByOwner.com, your email address is hidden behind the link “Click Here to Contact Seller.” This security feature allows potential buyers to email you through a form and masks your personal email address, so it won’t be added to bulk mailing lists. Read messages from potential buyers in your private Email Message Center, and reveal your personal email address only when you decide to reply.

Free Voicemail

All paying ForSaleByOwner.com customers have access to our FREE Voicemail service. This system allows you to record a greeting and receive messages from potential buyers. The best part: The voicemail access number is on the National Do Not Call Registry, which means that it is illegal for solicitors to contact you through this service. Once you purchase a selling package, you can activate this free service by visiting your Selling Center and clicking “Activate Free Voicemail.” We’ll take you through the setup process.

Home Selling Guarantee

We’re dedicated to helping you sell your home, that’s why we offer a 100% money-back guarantee. Read more about our Home Selling Guarantee, or call 1-888-FOR-SALE.

Preview What Comes with Your Deluxe Listing

ForSaleByOwner.com Features

Full-Page Listing with Unlimited Photos

Property listing on ForSaleByOwner.com

Attract buyers with unlimited photos in an animated photo gallery on ForSaleByOwner.com, and describe your property in 1,000 words or less. Log in to your account to manage photos and edit your listing at any time.

Daily Stats

Property listing daily stats on ForSaleByOwner.com

Monitor activity on your listing and property flyer through your personal dashboard and customize your listing exposure with upgrades in your Selling Center.

Email Message Center

Email Message Center on ForSaleByOwner.com

Screen email inquiries from potential buyers and keep your personal contact information hidden until you’re ready to respond.

Open House Scheduler

Open House Scheduler on ForSaleByOwner.com

Schedule up to three Open Houses at a time, then publicize them on your ForSaleByOwner.com listing.

Maximum Exposure

Realtor.com Listing

Realtor.com Listing

Includes a custom property description with six photos and the ability to advertise Open House dates on one of the most popular real estate websites.

Bonus Listings

Standard Listing on Zillow

For sale by owner home listing on Zillow.com

We’ll send your listing to Zillow, a home and real estate marketplace, within two business days from the time you create it.

Standard Listing on Yahoo! Homes

For sale by owner home listing on Yahoo! Homes

Within two business days, we’ll send your listing to Yahoo! Homes, where it’ll become part of the largest online real estate network.

Standard Listing on Redfin

For sale by owner home listing on Redfin.com

See your listing on Redfin, the first online real estate brokerage for home-buyers and sellers, within two business days of creating it.

Standard Listing on HomeFinder

For sale by owner home listing on HomeFinder.com

Your listing will be automatically fed to HomeFinder, another real estate site to give your listing additional exposure, within two business days from the time you create it.

Marketing Tools

Heavy-Duty Yard Sign Kit

ForSaleByOwner.com yard sign kit

Let your yard do the talking with this heavy-duty yard sign and weatherproof brochure dispenser, plus a directional sign and stand.

Post Your Property on Craigslist

ForSaleByOwner.com property listing on Craigslist

Use this tool to post your listing on Craigslist, complete with your photos, property description and a link to your listing.

Home Selling Workbook

ForSaleByOwner.com Home Selling Workbook

Follow this instructional guide to stay on track through the entire home selling process.

Printable Property Flyers

ForSaleByOwner.com printable property flyers

With one just click, you can turn your online ad turns into professionally-designed 8.5″x 11″ property flyers that you can print at home.

Success Stories from Deluxe Listing Customers

Frequently Asked Questions about the Deluxe Listing Package

Listing Your Property

What do I need to do to list my house on ForSaleByOwner.com?

It’s fast and easy. You can have an active listing in less time than it takes to boil an egg. Choose a selling package that’s right for you, create an account and publish your listing ad.

How long will it be before I see my listing live on ForSaleByOwner.com?

After you select a package and create your account, we’ll walk you through three easy steps to create a great listing ad. Your listing is posted to our site as soon as you complete and publish your listing ad.

How do I manage my ForSaleByOwner.com listing?

You’re in complete control of your listing. Log in to your account to customize or make changes to your listing at any time. Edit your description, upload photos, add video, schedule Open Houses, and more. You can even track how many people have viewed your listing on ForSaleByOwner.com through daily stats on your personal dashboard.

What do I need to do to list my house on Zillow, Yahoo! Homes and Redfin?

Absolutely nothing! Once you publish your listing ad on ForSaleByOwner.com, we take care of the rest.

How long should I expect to wait until I see my listing on Zillow, Yahoo! Homes, HomeFinder and Redfin?

Once you publish your listing ad on ForSaleByOwner.com, it typically takes two business days for your listing to appear on Zillow, Yahoo! Homes, HomeFinder and Redfin.

How do I cancel my For Sale By Owner listing

You can log into your account and cancel your listing on ForSaleByOwner.com at any time and free of charge. Canceling your listing will also end your listing syndication to sites like Yahoo! Homes and Zillow. Please note that canceling your For Sale By Owner listing will not cancel your local MLS or Realtor.com listing; you will need to contact and cancel with your assigned broker. You can always call customer support toll-free at 1-888-FOR-SALE (367-7253) and we’ll walk you through the process.

How do I cancel my Realtor.com listing

Email your assigned broker to cancel your Realtor.com listing at any time and free of charge. However, if you cancel before your six-month listing expires and then want to get back on Realtor.com, you will need to re-purchase a Realtor.com listing, even if it’s within your original six-month timeframe. Please note that canceling your Realtor.com listing will also end your listing syndication to sites like HomeFinder; it will not cancel your ForSaleByOwner.com listing. You’ll need to log in to your account to cancel your listing on our site, or call us toll-free at 1-888-FOR-SALE (367-7253) and we’ll walk you through the process.

What happens if I want to take my home off the market?

Log in to your account and mark your listing inactive in your Selling Center. This will update your online listing ad so buyers will know your home is off the market. When you’re ready to put your home back on the market, log in to your account and re-activate your listing. You will not be charged a fee.

Maximum Exposure

What kind of paperwork will I need to fill out with this package?

After you purchase the Deluxe package, you will work with a by-owner friendly broker to complete the paperwork. You will get an email with information on how to fill out the forms that confirm your Realtor.com listing agreement. Once you return the completed the forms with your photos to your independent broker, your property will be placed on Realtor.com within three business days.

How do I add photos to my Realtor.com listing?

Choose up to six photos of your property to feature on your Realtor.com listing, but the main photo must show the front of your house or condo building. Your independent broker will give you more details on the type of photos to submit and manage the photos in your listing for you. (Add up to 25 photos when you upgrade your listing through your Selling Center.)

How do I edit my Realtor.com listing?

All edits must be submitted to your independent broker in writing. It may take up to three business days for the changes to appear on Realtor.com. During your six-month listing period, you can make three edits and post four open houses, free of charge. Changes to the price or status (for example, “Sold” or “Under Contract”) are always free, but additional changes will cost $25 per revision.

Can I be a Realtor.com listing for more than six months?

Your property will remain posted on Realtor.com for six months. You can renew every six months for a one-time fee by logging into your ForSaleByOwner.com account and clicking on “Upgrade My Listing.”

Can you show me an example of what my listing might look like on Realtor.com?

Absolutely. Here’s a sneak peek at a Realtor.com listing.

If my home is a Realtor.com listing, does that mean it’ll be on my local MLS?

No, Realtor.com is not a local Multiple Listing Service (MLS); it is the only website to aggregate properties from all MLSs across the country. We use a by-owner-friendly broker’s MLS outside your state, which gives you all the exposure without the restrictions of your local MLS. For Sale By Owner MLS Enhanced package includes a six-month listing on your local MLS.

Why do I have to offer a commission rate to get my listing on Realtor.com?

To be featured on Relator.com, some sort of commission amount is required in order to load your listing into the system; typically, 1% is accepted. This placeholder commission will not be visible to local real estate agents, nor will it appear online at Realtor.com, so you will not be obligated to pay any commission by entering this agreement. If buyer agents do contact you, you retain the right to choose whether or not to work with them. If so, you may negotiate their commission rate as long as you’re not also listed on your local MLS.

Marketing Tools

How do I create Professional Property Flyers?

Log in to your account and visit your Selling Center once you’ve purchased a package. With one just click:

&#8226 Your online ad turns into professionally-designed 8.5″x 11″ property flyers that you can print at home.

&#8226 Post your listing ad on Craigslist and your social networks using our simple sharing tools.

Will my video be seen everywhere listing appears online?

The video you upload to your ForSaleByOwner.com listing will only be seen on ForSaleByOwner.com. We do not share your video with other real estate sites.

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