It always happens in a slow real estate market: A flood of home sellers looking to save the 6% or so agent commission try a do-it-yourself sale. And because 84% of home buyers in a National Association of Realtors study went online last year to find a new home, DIYers will want to be on the Internet, too. Ready to do it?
Sign up with websites that let buyers search homes sold directly by owners, like your local paper’s online classifieds or ForSaleByOwner.com. For a fee of about $400, many sites allow you to advertise your home on the coveted Multiple Listing Service, the database of homes that Realtors use.
Post plenty of professional-looking photographs of your home’s interior and exterior online, says Eric Mangan of ForSaleByOwner.com. This is the most important thing that you can do to market your home and get potential buyers psyched about seeing it before they’ve even crossed your doorstep.