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Checklist FAQs Marketing Virtual Agent

Create a Great For Sale Listing To-Do List

A listing sheet will typically summarize all the key information about your home. Be sure to include:

Address, including municipality, county and school district

Price

When the house was built

Number of rooms, bedrooms and bathrooms

Dimensions of each room

Best features of each room

Recent upgrades and improvements

Other appealing features, such as location

Photos

And make your listing shine by taking these steps:

Emphasize the best and most appealing features of the house first and prominently

Include photos of all key rooms

Make sure the photos are well lit and that the rooms appear spacious and uncluttered

Make sure that the best features of each room are actually visible in the photos

When in doubt, hire a professional photographer

Consider a virtual tour that helps online visitors feel that they are actually at your house

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Checklist FAQs Negotiating Virtual Agent

Negotiating an Offer To-Do List

The buyer starts the negotiations by making an offer on your home, but as a seller you set the tone for the process. Focus on the facts, such as the research that went into your price, keep calm no matter what and always keep your goals in mind. Check these items off your to-do list as you move forward.

When you receive an offer, ask to see a lender’s prequalification letter if a copy doesn’t accompany the offer. If it is a cash offer, ask for a proof of funds.

Respond to the buyer within 24 to 72 hours.

Negotiate in person if possible. Reading the buyer’s body language could be important.

Ask the buyers how they arrived at the price. When you counter, present your own market data or appraisal.

Even if you are only negotiating on price, be sure to respond to each element of the offer to show there are some parts you accept.

Pay attention to the dates in the contract. Taking 30 days to get a loan commitment is not unusual. Generally, a buyer has a week to have the home inspection and to respond.

Have your real estate attorney review all contract language and disclosures.

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Checklist FAQs Negotiating Virtual Agent

Getting Ready to Negotiate To-Do List

Before you enter into negotiations, follow these steps to be fully prepared.

Create a seller’s proceeds net sheet (or update if you already have one) so you know how much you currently need to meet your goals.

Update your property disclosures if need be.

Make a list possible property defects a buyer’s inspector will require to be fixed.

Update your neighborhood comparables.

Decide how late is too late to close so you can negotiate that date. If you want to remain in the home past the closing date you will need to offer a per diem reimbursement to the buyer.

Decide what contingencies you might accept. For instance … on a close, yes. On a sale, no.

If you accept a contingency, decide if you will insist on the right to rescind the offer of a contingency within 72 hours (in case you get a better offer with no contingencies).

Determine what forms of payment by the buyer are acceptable – cash or conventional of course. But can you accept FHA or VA loans for the property? Also determine if your mortgage is assumable. Your current lender can help you sort out those issues.

Determine which negotiating strategy you’ll use: meet in the middle, I can’t budge off the comps or the candid win-win approach (this is what I need to make this happen).