Your main photo is the most important of all of your photos and may even be the most important part of your listing! This photo will be the very first photo on your listing and other marketing material associated with promoting your property.
In general, you want to make sure to use a photo that makes potential buyers want to see more. When selecting a photo to use as your main photo, it is best to use a picture of the front of the home or property. Pick a photo that shows off the landscaping and other “curb-side” selling points. Most people will be drawn in by an “inviting” photo; one that is taken during the daytime and looks like a nice, clean place. If you are selling a Vacation Property, you may want to choose a photo that shows off the property’s main feature, such as an ocean or lake view from the property. The goal is to entice potential buyers to read more about your property and click through your additional photos.