When selling your home, it’s crucial to reach as many potential buyers as possible, especially when you’re selling FSBO. Luckily, we have some marketing strategies that are sure to help increase your buyer pool. Read on to learn about how you can get more buyers to view your home.
Learn how to increase the number of potential buyers coming through your door by watching this short video by our preferred title partner, Amrock.
Click here to get Amrock’s For-Sale-by-Owner Guide for free! It’s filled with useful resources to help you successfully navigate your for-sale-by-owner closing process.
First, make sure your listing is easily accessible to buyers. While this might sound like an obvious step, it’s important that your listing is viewable so it can attract as much attention as possible. You can do this by posting your listing online.
The first site you can list your home on is ForSaleByOwner.com. This site is the leading website to list homes being sold by their owners, and it specializes in advertising listings and providing resources for sellers. For Sale By Owner allows sellers to list their homes in five easy steps, and helps them along the way from initially pricing the home to finally selling it.
The second site sellers can list their home on is a Multiple Listing Service (MLS). An MLS is a marketing database created by real estate brokers to store information about properties for sale. It can be used to compile listings and connect home buyers to sellers interested in purchasing a home.
Now that you have your listing available to potential buyers, it’s time to talk about some marketing strategies that are sure to increase your buyer pool.
Let’s start simple and focus on the inside of your house. You can attract more attention to your listing by staging your space. Begin with a deep clean, remove personal items, and make sure the house is clutter-free. Next, choose neutral pieces of furniture and decor to make the house look homey without being over the top. Try to create a space that will make it easy for potential buyers to envision a future there, and remember the importance of first impressions!
Once the house is staged, it’s time to capture the interior and exterior beauty of the house with photography. Some sellers often overlook this step, but good photography can actually make a huge difference when selling a house. Potential buyers evaluate homes by looking at their photos, so if you want more buyers to be interested in your home, you need professional-quality photos to share.
Post the home’s photos on your online listing, and think about generating ads to share as well. When it comes to advertisements, you can choose to place them in print publications, share them on digital platforms, or send them via direct mail. Consider your budget when choosing what advertisement options work best for you as a seller.
Once the listing attracts attention from advertisements, you can start holding open houses for buyers who are interested in the property. To get even more buyers to view your listing, hold an open house and specifically invite buying agents to attend. Don’t forget to place a for sale sign on your property! For sale signage can be provided on ForSaleByOwner.com listings.
Many sellers don’t realize how powerful their own networks can be when looking to increase their property’s buying pool. There are many ways you can utilize social media platforms to engage with people you know who may be interested in buying a home. Word of mouth can spread very fast, so start by posting your listing on popular social media sites like Facebook, Instagram, and Twitter. This will share the listing with your network, and maybe even create buzz among your followers and their networks!
As the market fluctuates, so can the prices of properties for sale. You should only revise the price of your listing as a last resort, but sometimes this move can be beneficial if you find your pricing is not in line with the market.
Finally, if your home has been on the market for too long, you might want to consider relisting. Like repricing, this should only be used as a last resort, but sometimes it can help to take down a listing and relist it with stronger photos and descriptions.
You can list your home for free with ForSaleByOwner.com.
