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Fix And Flip Or Buy And Hold: Which Is Better?

Kevin Payne April 26, 2024

Real estate represents one of the most profitable investments today. Most investors choose to either be house flippers or buy-and-hold owners. These popular real estate investment strategies provide a path to making considerable money but through different means.

Whether you should fix and flip or buy and hold depends on your investment goals, personality, skill set and personal preferences. Here’s a closer look at both investment strategies, their pros and cons and how to determine the right path for you.

Why Invest In Real Estate?

Woman comparing roofing colors to existing roof on home

Most properties increase in value over time. The need for housing will always be there.

Real estate investing allows you to add monthly income, increase your cash flow, build equity and enjoy some tax benefits, too. While there’s still a risk involved, real estate is a stable long-term investment in most cases. Plus, it’s a great way to diversify your portfolio, adding another long-term income stream.

Real Estate Investment Strategies:

Fixing And Flipping

House flipping is where you buy a property at a discounted price, like a foreclosed home. Then, you fix up the house through renovations and sell it for a profit.

Flipping a house requires an initial investment of money and time. The goal is to buy, fix and flip the property as quickly as possible. Turning over a home quickly is one of the keys to making the most profit.

House flippers either hire contractors to fix up the home or opt to do the work themselves. How you go depends on your personal home repair experience and how much time you can devote outside of other career, family and life commitments.

Buy And Hold

Buy and hold real estate investors are looking for long-term profitability and passive income. They purchase property, intending to rent it out to generate monthly income.

Landlords collect rent each month, using it to pay down the mortgage and build up equity. It also allows you to increase cash flow to invest in other properties or other investments.

Many buy and hold investors opt to use a property management company, so they don’t have to worry about day-to-day issues with renters.

Buy and hold investing can be long-term, keeping the rental property indefinitely or for a designated time and then selling it for a profit. Unlike flipping a house, success isn’t solely tied to the property’s sale.

Pros And Cons Of Flipping


  • Faster gains: Flipping houses is one of the best ways to turn a large profit quickly. Much of this depends on the property’s cost and the upgrades needed to sell it. If most of the improvements are cosmetic, you can quickly turn the home with a lower time and financial investment.
  • Experience: So much goes into flipping houses. From the home buying process to performing home repairs to selling, you can gain a near-complete real estate education. As you continue to invest in new properties, you’ll learn how to spot good deals, avoid bad ones and how to lessen the risks involved.
  • Flexibility: House flipping is more fluid than other investments. In most cases, your money isn’t tied up long term. This allows you to reinvest your money quickly.


  • Taxes: The profits you make from the sale of your flipped home are subject to tax payments. Depending on how long you hold the home before it sold, you could end up paying expensive capital gains taxes.
  • Risk of loss: Fixing and flipping a house may be less risky than other investments, that doesn’t mean there are zero risks. It’s possible that the purchased home needs more work than you initially thought. Extra repair costs will eat up your profits quickly. Also, there’s no guarantee that the property sells sell quickly, which means additional mortgage payments, utility expenses and more.
  • It’s expensive: Yes, there are costs involved to buy the property and fix it up. But don’t forget that it costs money to sell a home, which cuts into your profits. Closing costs, real estate agent commissions, and other expenses affect your investment too.

Pros And Cons Of Buy And Hold


  • Passive income: When you rent out the property you purchased; you’ll receive steady monthly rent checks. Finding a renter is often easier than finding a buyer since there’s less commitment needed.
  • Appreciation: As you hold on to your property, appreciation occurs naturally. There’s no need to flip the property quickly. You can enjoy the increased income each month and sell when market conditions are ideal, and your property value has increased.
  • Tax advantages: While flipping a house could lead to expensive tax bills, rental property owners enjoy a host of tax benefits. The list of tax deductions is long and includes mortgage interest, insurance premiums, property management fees, property taxes and more.


  • Dealing with people: If you can find good tenants, this isn’t as much of an issue. As a landlord, you have to set rent rates, screen potential tenants, collect monthly payments, respond to requests and complaints and more. Also, tenants don’t have as much invested into the property, so there’s a good chance they don’t keep it in as good of shape as you would like.
  • Upkeep: Just like your own home, rental properties require maintenance. Whether it’s simple upgrades or more serious repairs, you’re responsible for whatever was agreed upon in the rental agreement.
  • Vacancies: Rental properties can turn a great profit, but only if they are filled with tenants. The last thing you want is someone to move out, and the property sits unused long term. Then, it becomes like a second home, with mortgage payments and utility costs.

Should You Fix And Flip Or Buy And Hold?

Both fix and flip and buy and hold can be profitable investment strategies. The right choice for you, if any, depends on your investment goals. Here are four questions to ask yourself to determine which investment lines up with your needs the best.

Are You Looking For Active Or Passive Income?

Flipping a house has a simple premise – get in and get out. It can require considerable work upfront to flip a house, though, especially if you opt to fix it up yourself. However, you get your money faster than if you bought a property and rented it out.

If you plan to buy and hold, you may find a turnkey or other property that requires little work. You could quickly find a tenant and start making passive income each month.

How Much Money Do You Have To Put Into The Home?

Regardless of which path you choose, the amount of money you have to put into your investment will determine what you can afford. Flipping a house requires more capital upfront when you include in any repairs and other expenses. Make sure you have enough capital to finish the flip.

What’s The Risk And Return Ratio?

There’s an element of risk with any investment. It’s essential to decide how much you’re willing to risk and how much you desire to get back in return with real estate investments. Your risk and return ratio compares your investment’s expected returns and the amount of risk required to achieve that return.

Can You Build Your Portfolio To Do Both?

As you invest in real estate, you may get to the point where both options are feasible. Then, it’s a matter of whether it makes sense to do both. Each comes with its own set of risks, time commitments and potential for significant returns.

There’s a reason that real estate is a popular investment strategy – it works. Whether you choose to fix and flip or buy and hold, spend time researching and focus on a game plan going forward. You’ll likely run into issues regardless of which one you choose. Determine your investment needs and how much money and time you have to invest in a real estate project and go from there. Both options require your commitment and energy to turn a profit.