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Marketing Techniques To Sell Your Home FSBO

Hanna Kielar January 18, 2024

When marketing your home, you need to put your best foot forward. As more and more home buyers are searching for their dream house online, you might be wondering how to develop a winning marketing technique that will wow potential buyers and sell your house fast. Marketing your house on your own brings up a unique set of challenges to navigate, but with these easy strategies, you’ll have buyers knocking on your door in no time.

Bright white living room

Learn how to market your home more effectively and attract potential buyers by watching this short video by our preferred title partner, Amrock.

Click here to get Amrock’s For-Sale-by-Owner Guide for free! It’s filled with useful resources to help you successfully navigate your for-sale-by-owner closing process.

How To Sell Your Home 

Love it or list it? Making a choice to sell your home is a big decision and one that shouldn’t be taken lightly. Once you’ve made up your mind to take the plunge, it’s time to set your plan into action. Before you list your home, make every effort to clean and declutter your space. Take the time to renovate and update any broken fixtures or appliances to put your home in the best light. Once your home is picture ready, hire a professional photographer to take interior and exterior photos, or do it yourself. The goal is to provide people with a full experience of what your property has to offer. The next crucial step is to list your property online by providing an engaging description and beautiful home photos!

Marketing Techniques

Attracting buyers to your property starts with giving your home a mini makeover. The good news is that you don’t need a reality series budget when marketing your home to make potential buyers swoon over your listing. Start by showing off the best features of the house like that cozy fireplace or the hardwood flooring. 

Here are seven simple marketing techniques on how to sell your home and get more attention from buyers online. 

Brighten Your Home With Natural Lighting

Let the sunshine in by opening blinds and curtains. By using the power of natural lighting, your home will appear warmer and more inviting. Get creative by adding unique light fixtures to areas that don’t have windows. And when it comes to cramped spaces, decorate with reflective surfaces to brighten up narrow hallways and small bathrooms. 

Freshen Up Your Space With Greenery

Make the best first impression with newly planted flowers and freshly trimmed shrubbery. Tidy up outdoor areas by sweeping pathways and mowing the lawn before taking exterior photos for your listing. If possible, take any outdoor pictures during warmer seasons like summer or spring before the colder months set in with snow.

Make Guests Feel Warm & Cozy

No matter what time of year your guests arrive, you’ll want to make them feel comfortable, and that includes the temperature. Queue the heater during winter or air conditioner during summer months before any tour begins to ensure that potential buyers feel at ease in your home. Making the environment relaxing is just one step to ensuring your potential visitors become permanent residents.

Get A Head Start Before Spring

Spring and summer months are notoriously busy seasons for buying and selling homes. In these times, it’s essential to get a head start on marketing your home before the spring kicks off. You’ll find that there are fewer homes to compete against, giving you a strategic market advantage.

Get Expert Real Estate Help

Preparing to sell your home requires a significant amount of paperwork and even negotiation skills. Having an experienced real estate agent can help you navigate one of the most significant financial transactions you will make in your life. Speak with friends or relatives for referrals. Look online for active MLS listings to locate real estate agents working in your area. Consider hiring an online real estate agent to help with listing your property, negotiating agreements with buyers, and support a smooth closing.

Draw In Buyers With Free Coffee Or Tea

Who can resist free drinks? Getting visitors in the door can be as simple as offering a complimentary beverage. Open houses and tours can start off on the right foot when buyers begin with a great feeling. And a little extra caffeine and sugar can’t hurt. Make sure to offer disposable cups, lids, and decaffeinated options for guests when they visit. 

Make Buyers Feel At Home

Although you might be tempted to ask visitors to remove their shoes when they enter your home, you never want to make potential buyers feel uncomfortable. Treat your guests like royalty, and if you’re worried about trekking some dirt inside of your home, put out a welcome mat near the entrance. 

How To Sell Your House Yourself 

Selling your house by yourself without a real estate agent can be a demanding process, including paperwork, negotiations and marketing. However, with the right techniques, you can successfully sell your home on your own. One of the first steps you can take is to evaluate the fair market value of your home by searching online for property values, hiring a licensed appraiser, or even asking an agent to create a market analysis report. After you list the property, try to schedule open houses and post signage to let others know that your home is on the market. Next, negotiate with potential buyers and ensure that all essential documents are completed. The final step is to complete the signing process, generally conducted at a title company office. This part of the process ensures that you are released from any liens like a mortgage, and transfers the property ownership to the new buyers.

How To Sell Your House Fast In A Slow Market

Preparing to sell your house in a slow market can feel like prepping for a high dive into freezing water. Chances are that homeowners will eventually face a buyer’s market with aggressive competition. In cases like these, it’s important to look for ways to enhance your marketing approach. 

  • Price your home to sell – Your purchase price can make buyers excited or turn them away. Make sure that your listing amount isn’t overpriced for the market by reviewing similar homes and purchase prices in your area. 
  • Stage your home – A picture is worth 1,000 words, and a bad photo can cost you thousands. Set the right mood for your home buyer by having your home professionally cleaned and staged before you snap some new photos to help your property stand out. 
  • Get creative with marketing – When the going gets tough, the tough get going. It may be time to start marketing aggressively with new tactics like adding a virtual tour to your listing, taking out ads in local newspapers, posting drone footage, or doing a Facebook Live showing the best features of your home. 
  • Throw in bonuses – If buyers are scarce, it doesn’t hurt to add special incentives. Adding new appliances, furnishings, or tools can sweeten the deal for new home buyers looking for a turnkey property. 
  • Showcase a home’s best features – Put a spotlight on unique aspects of a home such as open-concept floorplans, a finished basement, or recently renovation kitchen. A descriptive listing and professional photos can go a long way to turn potential buyers into big fans. 
  • Offer more closing costs – Consider offering a higher amount of closing costs rather than lowering your purchase price to motivate buyers.

How To Sell Your Home Fast In 5 Steps

Patience is a virtue, but sometimes you need a shortcut. If the circumstances call for a quick turnaround on the sale of your home, use these five straightforward strategies. 

  1. Remove and update your listing – Newer listings are seen first by home buyers online. When you take down your listing for 5 or more days and update it with professional photos and intriguing description, your post will have a better chance of being seen. 
  2. Decrease the purchase price – Dropping the price is one of the best ways to sell your property. In the case that you want to sell your home fast, try knocking off 5% off the purchase price from the most recent home sale in your area. 
  3. Offer a 24-hour flash sale – Urgency is critical when selling online, and homes are no exception. Try taking out an ad in the newspaper, using Craigslist, printing flyers or adding signage to your home, emphasizing the dates and times of your flash home sale. Once you receive the bids, you can determine if you want to accept the proposition. 
  4. Provide a unique incentive – If your standard incentives like appliances and furniture don’t work, get flexible with your closing cost terms. Create a valuable offer buyers can’t refuse by adding a unique experience like a vacation or an exclusive spa package! 
  5. Stand out to buyers – You can never make a second first impression. Stand out to buyers by paying for professional staging to common areas like living rooms, kitchens and bedrooms. Add curb appeal with fresh greenery and new paint. 


Marketing is part of a larger process when selling your home by yourself. By getting creative with marketing techniques such as local advertisements in newspapers, offering innovative incentives and marketing a 24-hour sale, you can increase the chances of selling your home quickly.