We get asked this question all the time: When should I list my home? ForSaleByOwner.com sees the most traffic from interested buyers on Sundays and Mondays. This means that you need to refresh your listing before the weekend, especially if you’re reducing your asking price, so that everyone who sees it gets the best listing information. Getting smart about your marketing strategy is a must if you want to get your home sold this summer. Here are four ways to market your home and get it under contract fast.
1. Know your market. Start by looking at comparable homes in your area. Even if you’ve done this before, it’s important to revisit this step every few months to stay current on the latest prices and sales. Are prices going up or down—and by how much? Do you see any new trends? How many days are homes staying on the market? Organize your research with this DIY comparative market analysis sheet.
2. Recalculate your perfect price. If you’ve had your home on the market for 30 days or more and haven’t received the right offer yet, think about adjusting your asking price. Use your comparative analysis to review what comparable homes in your area are selling for; our Pricing Guide for Sellers can help you calculate your perfect price.
3. Simplify with storage solutions. Staging pros agree: It’s best to rid your home of personal items and create as much open space as possible. One way to do this is to place extra furniture in storage while you’re showing your home so it’s out of the way, but still close at hand and ready for when you move. Get started with these 10 tips for protecting and storing extra furniture.
4. Advertise without spending a penny. Social media networks are quickly becoming some of the by-owner seller’s best marketing tools: They’re easy-to-use, fast-to-set-up and, best of all, they’re free. Whether people like it, pin it or tweet it, you’ll get a lot more eyes on your listing using our social media quick tips.
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